Brand Tone

Aspirational, Style-Driven, and Quality-Conscious

Brand Values

• •Quality
• •Heritage & Trend Awareness
• •Customer Passion & Professionalism
• •Style as Self-Expression
• •Accessibility (through multiple channels)

Best Practices

• •Develop a Core Messaging Document
• •Focus on "Investment" and "Curation"
• •Balance Heritage with Modernity
• •Maintain a Professional yet Passionate Voice
• •Tailor to the Platform, but Keep the Core Tone

Social Perception

Reputable Local Retailer, Go-To for Quality Brands, Higher Price Point but Worth It for Quality/Sales, Positive In-Store Experience, Emerging Online Presence

Copy Examples

• •Headline: Define Your Signature. Discover It at Brubaker. Body: True style is timeless. At Brubaker Store, we curate collections from the world's finest brands, each piece chosen for its impeccable quality and ability to express your unique personality. Explore heritage craftsmanship and contemporary trends, all under one roof. Shop now and invest in your style story.
• •Headline: Beyond Trends, Beyond Seasons: Enduring Quality. Body: For over 20 years, Brubaker Store has been a destination for those who appreciate lasting quality and iconic design. From [Brand A] to [Brand B], discover apparel and accessories that are crafted to be cherished. Elevate your wardrobe with pieces that speak volumes.
• •Headline: New Arrivals: The Icons of Tomorrow, Today. Body: Our passion for fashion drives us to continually seek out the most exciting new trends and timeless classics. Explore the latest collections from leading international designers, handpicked for the discerning Brubaker client. Be the first to experience the future of style.
• •Headline: Craft Your Look: Express Yourself with Brubaker. Body: We believe clothing is more than just fabric; it’s a form of self-expression. Our diverse selection of premium brands empowers you to build a wardrobe that’s uniquely yours. Find the pieces that tell your story. Visit us online or in Viterbo.
• •Headline: The Brubaker Standard: Uncompromising Quality, Unforgettable Style. Body: From the initial stitch to the final showcase, our commitment is to quality you can feel and style that endures. We partner with brands renowned for their craftsmanship and heritage, ensuring every item in our store meets the Brubaker standard. Experience the difference.