Brand Tone

Professional, Functional, and Value-Driven

Brand Values

• •Comprehensive Selection
• •Quality and Accuracy
• •Efficiency and Reliability
• •Customer Service
• •Accessibility

Best Practices

• •Lead with Clarity and Specificity: Always prioritize clear and accurate product information. Use precise measurements, material composition, and functional names. The customer is buying a component, and accuracy is paramount.
• •Emphasize Value and Utility: Frame the copy around tangible benefits like price, durability, and functionality. Use phrases like "excellent value," "professional grade," "built to last," and "multipurpose" to reinforce the brand's core proposition.
• •Maintain a Professional, Direct Tone: Avoid overly casual, humorous, or elaborate language. The tone should be that of a knowledgeable and reliable supplier. This builds trust with customers who are often professionals or serious crafters themselves.
• •Incorporate Trust Signals: Consistently mention key value propositions like "Free Delivery," "UK-Based," and "Trusted by Thousands" (leveraging eBay feedback) in footers, headers, and checkout pages to reinforce reliability.
• •Focus on the "What," Not the "Why": While other brands sell inspiration, BR Trimmings sells the tools. The copy should focus on what the product is and what it does (e.g., "A 50m reel of 25mm cotton tape") rather than what the customer might create with it (e.g., "Imagine the beautiful dress you'll make"). The customer already has the vision; they just need the reliable parts.

Social Perception

Customers perceive the brand as a dependable and affordable source for sewing and craft supplies. The overwhelming sentiment on their eBay platform is one of satisfaction, with customers repeatedly using terms like "Excellent seller," "highly recommend," and "Top seller." The brand is seen as a no-frills, straightforward supplier, with its reputation built on good products, fair prices, and fast shipping.

Copy Examples

• •100% Cotton Bias Binding Tape - 25mm - 50m Reel Professional-grade bias binding for a clean, durable finish on all your sewing projects. Excellent value and quality, delivered directly to you.
• •Stock Up & Save: Quality Haberdashery Supplies with Free UK Delivery.
• •Your One-Stop Shop for Sewing & Craft Supplies. Quality threads, trimmings, and tools at competitive prices.
• •Find essential upholstery supplies for your next project. From durable piping cord to high-density webbing, we provide the reliable components professionals and hobbyists trust.
• •BR Trimmings - UK Haberdashery Wide range of sewing & craft supplies. Free delivery on all orders. Shop now for quality thread, zips & more.