Brand Tone

Expert & Educational, Supportive & Empowering, Community-Focused, Direct & Results-Oriented, Enthusiastic & Passionate

Brand Values

• •Education & Skill Enhancement
• •Quality & Efficacy
• •Innovation
• •Support & Community
• •Achieving Professional Results

Best Practices

• •Speak to Your "Brow Queen": Always address your primary audience (PMU artists, aspiring brow professionals) with respect for their craft, using language that resonates with their goals and challenges. Maintain the "Hey Brow Queen!" supportive and slightly informal yet professional tone seen on the website.
• •Educate and Empower: Frame copy around providing solutions, teaching new skills, or enhancing existing ones. Highlight how products or courses help artists achieve better results and build their confidence.
• •Show, Don't Just Tell (with a "Trick" Mentality): Use descriptive language that implies insider knowledge or a clever solution, aligning with the "Tricks" in the brand name. Focus on the "how-to" and the results.
• •Foster Community: Regularly include calls to action that encourage interaction, sharing, and joining the brand's community platforms. Use inclusive language.
• •Maintain Enthusiasm and Passion: Let the genuine love for the brow industry and helping others succeed shine through in the copy. This can be achieved through positive framing and an encouraging voice.

Social Perception

For Professionals/Aspiring Artists, Helpful & Knowledgeable, Community Builder, Niche Focus

Copy Examples

• •Headline (Product): Master Your Craft: Our [Product Name] Delivers Flawless Outlines that Last. Body: Tired of disappearing brow maps? Brow Tricks' [Product Name] is your secret weapon for crisp, durable pre-draws, ensuring perfection from start to finish. Join the artists who trust Brow Tricks for precision.
• •Headline (Course): Unlock Your PMU Potential: Learn Pixelblading Secrets with Carissa Crain. Body: Ready to elevate your brow artistry? Our comprehensive Pixelblading Masterclass, led by Brow Tricks founder Carissa Crain, gives you the techniques and confidence to excel. Enroll today and transform your skills!
• •Headline (Social Media Post): Brow Queens, Unite! 👑 What's your biggest brow challenge right now? Body: At Brow Tricks, we're all about supporting your journey. Share your current brow struggles in the comments below – let's troubleshoot together! P.S. Don't forget to join our exclusive Facebook group for more tips & tricks!
• •Headline (Email Subject): Your Secret to Game-Changing Brow Numbing is Here! Body: Hey [Artist Name], give your clients the most comfortable experience with Brow Tricks' NumbME or Blue Numb. Our specially formulated numbing products are trusted by PMU artists for effective and lasting results. Shop now and see the difference!
• •Headline (Website Banner): Stop Losing Your Outline! Discover the Brow Lock™ Advantage. Body: Ensure your meticulous brow designs stay put throughout the entire procedure. Our Brow Lock™ seals your artwork, giving you the confidence to create stunning, symmetrical brows every time. Perfect for microblading and PMU.