Brand Tone

Caring and Passionate, Trustworthy and Knowledgeable, Community-Focused and Approachable, Quality-Oriented, Slightly Informal but Professional on Social Media

Brand Values

• •Pet Health and Wellbeing
• •Quality
• •Customer Responsiveness and Service
• •Trust and Transparency
• •Community and Local Support
• •Innovation

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of how they contribute to a pet's health, happiness, and vitality. Use words like 'nourish,' 'thrive,' 'healthy,' 'happy.'
• •Emphasize Quality and Natural Ingredients: Consistently use terms like 'high-quality,' 'natural,' 'freshly prepared,' 'UK-made,' 'vet-approved,' 'nutritionist-developed.'
• •Be Approachable and Supportive: Use a friendly, helpful, and understanding tone. When addressing issues, be empathetic and solution-oriented, reflecting the positive customer service experiences reported.
• •Show, Don't Just Tell, the 'Care': Incorporate language that reflects a genuine passion for animals, e.g., 'For the love of pets,' 'Your pet's health is our priority.' Use customer testimonials and user-generated content (with permission) to showcase real-life positive impacts.
• •Maintain UK Roots and Community Feel: Where appropriate, subtly remind customers of the brand's UK base and commitment to quality local production, which can build trust and a sense of shared values.

Social Perception

Positive, Trustworthy, Good Value, Responsive and Caring Customer Service

Copy Examples

• •Headline (Website/Social Media): Nourish Them From The Inside Out. Discover Brown's Pet Range: UK-Made, Naturally Delicious. Body: At Brown's, we believe every pet deserves the best. That’s why our range is lovingly crafted in the UK with high-quality, natural ingredients, approved by nutritionists and vets. Because a healthy pet is a happy pet.
• •Product Post (Instagram/Facebook - for a specific grain-free dog food): Sensitive Tummy? Happy Dog! Our Grain-Free Posh Nosh is packed with goodness, not grains. Made with freshly prepared meats and beneficial herbs to keep your best friend feeling fantastic. Tap to shop the goodness! #BrownsPetRange #HappyPets #GrainFreeDogFood
• •Brand Story Snippet (Website 'About Us'/Blog): More Than Just Pet Food. We started Brown's Pet Range because we knew there was a better way to feed our beloved companions. Dissatisfied with mass-market options, we put pets first, creating a range that's as honest and caring as you are. It's about quality ingredients, local roots, and a passion for happy, healthy animals.
• •TikTok Video Idea (Short, engaging): Visual: Quick cuts of happy pets eating, owner smiling, close-up of natural ingredients. Voiceover/Text: Want to see this much joy at dinnertime? Brown's Pet Range: Real ingredients. Real love. Vet-approved goodness. #PetApproved #UKPets #NaturalPetFood
• •Customer Service Focused Post (Facebook/Review Site Response): We're So Glad Your Furry Friend is Thriving! At Brown's Pet Range, hearing your positive stories makes our day. Our commitment is to provide top-quality nutrition and the support you need. Got a question? Our friendly UK team is always here to help! #CustomerCare #PetHealth #BrownsPets