Brand Tone

caring, supportive, and thoughtful

Brand Values

• •Wellbeing and Support
• •Thoughtfulness and Connection
• •Quality and Curation
• •Personal Touch
• •Sustainability

Best Practices

• •Empathy First: Always write from a place of understanding and compassion, considering the recipient's potential emotional state.
• •Use Warm & Positive Language: Employ words that evoke comfort, care, hope, and gentle encouragement. Avoid overly clinical or transactional language.
• •Highlight the "Why": Focus on the emotional benefit of the gift – the feeling of being cared for, supported, or understood – rather than just listing products.
• •Maintain a Gentle Voice: Even in promotional material, the tone should remain soft and considerate, aligning with the brand's supportive nature.
• •Incorporate "Wellbeing" Naturally: Weave in keywords and phrases related to self-care, mental wellness, and support in a way that feels authentic and not forced.

Social Perception

positive, focusing on the heartfelt nature of their gifts. Customers and recipients likely perceive the brand as a source of comfort, care, and thoughtful gestures.

Copy Examples

• •Brighten their day, even from afar. Our 'Thinking of You' care package is a warm hug in a box, filled with thoughtful treats to lift their spirits.
• •Sometimes, a little comfort makes all the difference. Send a handpicked Brown Paper Package and let them know they're not alone. Explore our get well soon gifts.
• •Nourish their wellbeing. Our self-care boxes are curated to bring moments of calm and rejuvenation when they need it most. Because everyone deserves a #LifeLift.
• •For your team, when they need a boost. Show your employees you care with our wellbeing-focused corporate gift boxes, designed to support and appreciate.
• •Sending more than just a gift; sending strength, comfort, and a reminder that you care. Discover our sympathy and bereavement packages.