Brand Tone

Authentic & Transparent, Passionate & Dedicated, Ethical & Responsible, Wholesome & Natural, Down-to-earth & Friendly

Brand Values

• •Organic Integrity
• •Animal Welfare
• •Sustainability & Environmental Stewardship
• •Quality & Provenance
• •Family Heritage & Tradition
• •Natural Purity
• •Community & Local Focus

Best Practices

• •Always Lead with Authenticity: Share genuine stories about the farm, the animals, and the family. Avoid overly corporate or generic language. Let the passion for quality and ethical farming shine through naturally.
• •Emphasize 'Farm to Table' Provenance: Continuously reinforce that the products come directly from their specific farm (Perridge Farm) and their own Guernsey cows. Highlight the traceability and the care taken at every step.
• •Prioritize Natural & Wholesome Language: Use words that evoke purity, simplicity, and natural goodness (e.g., 'unadulterated,' 'naturally creamy,' 'wholesome,' 'pasture-fed'). Avoid jargon where possible, or explain it in simple terms.
• •Show, Don't Just Tell, Ethical Practices: Instead of just saying 'we care for our animals,' describe *how* (e.g., 'milked once a day,' 'grazing on 18 varieties of grasses and herbs,' 'calves stay with their mothers for longer'). Similarly for environmental efforts.
• •Maintain a Warm, Approachable, and Slightly Rustic Voice: Write as if you are talking to an interested friend about the farm. Be proud of the quality and awards but remain grounded and connected to the agricultural roots. Use 'we' and 'our' to reinforce the family/team aspect.

Social Perception

A producer of high-quality, premium organic dairy (especially yogurt) and beef. An ethical and trustworthy brand. Authentic and connected to the land. Award-winning and recognized for excellence. A brand that genuinely cares about the environment and sustainable practices.

Copy Examples

• •Headline: From Our Somerset Pastures to Your Spoon: Taste the Goodness of True Organic. Body: At Brown Cow Organics, we believe in farming with nature, not against it. Our Guernsey girls graze freely on lush, herb-rich fields, milked just once a day for the creamiest, most flavourful milk. It’s the heart of our award-winning yogurts and grass-fed beef – pure, wholesome, and made with passion, just as it has been on Perridge Farm for generations.
• •Headline: Real Yogurt. Real Farm. Real Difference. Body: Tired of 'natural' claims that don't stack up? Our organic yogurts are the real deal. Made simply with our own Guernsey whole milk – never homogenized, no artificial thickeners, just live cultures and the rich taste of a healthy, happy herd. It’s yogurt as it should be, from a family farm that cares.
• •Headline: More Than Organic. It's a Promise to the Planet. Body: For us, 'organic' is just the beginning. We're dedicated to sustainable farming that nurtures our soil, welcomes wildlife, and looks after our corner of Somerset for future generations. From diverse pastures to eco-friendly packaging, every choice we make is for a healthier farm and a healthier you.
• •Headline: The Secret to Our Award-Winning Flavour? Happy Cows and Healthy Land. Body: It's no secret, really. Our beautiful Guernsey cows enjoy a life of clover-filled fields and gentle care. This, combined with our commitment to 100% grass-fed, organic principles, results in milk so rich and pure, it transforms into the creamiest yogurts and most succulent beef. Taste the dedication in every bite.
• •Headline: Join the Brown Cow Family: Food You Can Trust, From Our Farm to Yours. Body: We’re Judith, Clive, and Naomi Freane, and Perridge Farm is our home and our passion. We invite you to experience the incredible taste of food produced with integrity, where every pot of yogurt and every cut of beef tells a story of ethical farming and a deep respect for nature. Welcome to the taste of true Somerset.