Brand Tone

Friendly, welcoming, personal, approachable, community-oriented, passionate, and caring.

Brand Values

• •Handcrafted Quality
• •Family & Community
• •Customer Satisfaction
• •Personalization and Customization

Best Practices

• •Always use "we" and "our family": Maintain the personal, family-owned narrative in all communications. Phrases like "from our family to yours" reinforce this core identity.
• •Emphasize "handcrafted" quality: Consistently use terms like "handcrafted," "handmade," and "made to order" to underscore the artisan nature of the products and justify their quality.
• •Maintain a welcoming and friendly tone: Use inviting language. Address the customer directly and use warm, friendly phrasing like "We're so glad you're here" to foster a sense of community.
• •Highlight the origin story: Briefly mentioning the brand’s roots—starting locally with wreaths and expanding—can create a powerful connection with customers who value small businesses.
• •Focus on the benefit of "brightening" the home: Connect the products to the emotional benefit they provide. Use descriptive and positive words like "bright," "natural," and "inviting" to describe the aesthetic and feeling the products bring to a customer's space.

Social Perception

Highly positive, seen as a reliable and high-quality artisan brand that provides excellent customer experience. Products are perceived as beautiful and well-made, consistent with their status as an Etsy Star Seller.

Copy Examples

• •Welcome a touch of spring to your doorstep! 🌿✨ Our new handcrafted Eucalyptus & Wild Grass wreath is designed with love, right here in our St. Louis studio. Each one is made to order, just for you. Come join the Brownbottle family and brighten up your home! #HandmadeHome #WreathMaking #BrownbottleBurlap
• •Fill your home with the warm, inviting scent of our hand-poured Vanilla Bean candle. Made by our family for yours, each candle is crafted with care to ensure the highest quality. Perfect for cozy nights in or as a thoughtful gift. Light up your life, the Brownbottle way.
• •Handcrafted with Heart. From our family to your home. Discover unique, handmade goods that make life a little brighter. Welcome to Brownbottle Burlap.
• •Looking for a gift that’s truly special? Our personalized holiday mugs and ornaments are crafted just for them! From our family workshop to their Christmas tree, it’s a gift made with love. Order by Dec 15th for guaranteed holiday delivery!
• •It all started with a wreath and a dream. As a small family business, we put a piece of our heart into everything we create. At Brownbottle Burlap, we’re not just making home goods; we’re building a community. We’re so glad you’re here.