Brand Tone

friendly, passionate, and supportive

Brand Values

• •Community Building: A core value is supporting and growing the magic community in Dubai and the UAE.
• •Quality Products: They emphasize offering fine quality props, cards, and books.
• •Customer Experience: Providing excellent customer service, including advice and fast, careful order processing, is a priority.
• •Passion for Magic: The founder's passion for magic is a driving force behind the business.
• •Accessibility: They aim to be the leading place in the Middle East for magic products and information. They also ship internationally.

Best Practices

• •Embrace Enthusiasm: Infuse copy with genuine excitement and passion for magic. Use exclamation points judiciously to convey energy.
• •Be Welcoming and Inclusive: Address both beginners and experienced magicians, making everyone feel part of the community.
• •Focus on Support and Guidance: Position the brand as a helpful resource, ready to assist customers in their magical pursuits.
• •Maintain a Friendly and Approachable Voice: Avoid overly formal or technical jargon where possible. Keep the language accessible and engaging.
• •Showcase Community Spirit: Regularly feature customer stories (with permission), highlight local magic events, and encourage interaction on social media platforms.

Social Perception

Customers generally perceive Brown Bear Magic Shop positively. Reviews highlight the knowledgeable staff, excellent customer service, the quality and variety of products, and the welcoming atmosphere of the physical store. They are seen as a reliable source for magic supplies and a hub for magic enthusiasts in the region. The brand is also recognized for its responsive communication through various channels like live chat, WhatsApp, and Instagram.

Copy Examples

• •Unlock the secrets of illusion. Your journey into magic starts at Brown Bear Magic Shop – Dubai's heart of wonder.
• •More than just a shop, we're a community. Join the Brown Bear Magic family and share the passion.
• •From cardistry connoisseurs to aspiring illusionists, find your perfect trick with our curated collection and expert advice.
• •Don't just learn a trick, master the art. Brown Bear Magic: Supplying the finest tools for your magical journey.
• •Fast shipping, friendly service, and a world of magic at your fingertips. Experience the Brown Bear difference today!