Brand Tone

Professional, Supportive, Aspirational, Community-Focused, Enthusiastic, Friendly

Brand Values

• •Quality
• •Innovation
• •Customer Success & Empowerment
• •Excellence
• •Community & Recognition
• •Trust & Integrity

Best Practices

• •Always Emphasize Quality and Professionalism: Use language that reflects the high standards of the products and the expertise of the professionals who use them. Avoid overly casual slang where inappropriate.
• •Focus on Empowerment and Support: Frame messaging around helping artists succeed, learn, and grow. Highlight how products and initiatives like the championships contribute to their professional development.
• •Maintain an Aspirational yet Achievable Feel: Showcase beautiful results and inspire artists, while ensuring the products and techniques feel accessible.
• •Foster a Sense of Community: Use inclusive language ("your partner," "V-Community"), encourage interaction, and celebrate the successes of artists using the brand.
• •Be Enthusiastic and Passionate: Let the genuine love for the lash and brow industry shine through in the language used, especially when promoting new products or events like the championships.

Social Perception

Positive, Trusted Supplier, Industry Supporter, High-Quality but Sometimes Pricey

Copy Examples

• •Elevate Your Artistry. Define Your Legacy. The Lash V Pro Series Lash & Brow Championships are BACK! This is your stage to showcase unparalleled skill, breathtaking creativity, and the passion that sets you apart. Compete, inspire, and be recognized by industry leaders. Are you ready to become a champion? #LashVChampionships #BrowPro #LashArtist #BeautyExcellence #LashCompetition
• •Master your craft with Lash V's new Ultra-Dark ProMade Fans. Engineered for perfection, these fans offer seamless application and dramatic, long-lasting volume your clients will adore. Invest in quality, elevate your sets, and watch your business flourish. Shop the collection now and experience the Lash V difference. #LashVPro #ProfessionalLashes #VolumeLashes #LashSupplies
• •At Lash V, we're more than just a supplier; we're your partner in passion. We believe in empowering lash and brow artists with exceptional products and unwavering support, helping you to not only create stunning transformations but to build the thriving business you deserve. Join the V-Community. #LashVCommunity #EmpoweringArtists #BeautyProfessionals
• •Dreaming of a career in lashes? Start strong with Lash V. Our student kits and premium supplies are designed for ease of use and flawless results, giving you the confidence to create and succeed from day one. Your journey to becoming a sought-after lash artist begins here. #LashVAcademy #NewLashTech #LashTraining #BeautyCareer
• •What's the one Lash V product you can't live without and why? Share your go-to essentials in the comments below! We love hearing how our tools help you create magic for your clients. ✨ #LashVLove #BrowBoss #LashArtistPicks #ProfessionalBeauty