Brand Tone

traditional, authentic, and proud

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Family
• •Authenticity
• •Innovation & Modernity (balanced with tradition)

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave the brewery's rich history, the five-generation family tradition, and the story behind the "Omer" name into your copy.
• •Highlight Quality Ingredients and Craftsmanship: Detail the carefully selected ingredients and the traditional, yet modern, brewing processes that ensure the quality of the beers.
• •Maintain a Tone of Authenticity and Pride: Write with confidence about the brewery's legacy and the quality of its products. Avoid overly trendy or slang language that might dilute the established image.
• •Use Evocative and Sensory Language: Describe the aromas, flavors, and appearance of the beers in a way that appeals to the connoisseur and conveys the unique character of each brew.
• •Ensure Visual and Verbal Consistency: Align the tone of your written content with your visual branding (logos, packaging, imagery) across all platforms to reinforce the brand's identity.

Social Perception

respected and well-established Belgian brewery with a strong reputation for quality and tradition

Copy Examples

• •Since 1892, five generations of OMERs have poured their passion into every brew. Taste the legacy.
• •OMER. Traditional Blond: Crafted with the finest Loire barley and three aromatic hops. A tradition of excellence, bottled.
• •Experience the soul of Belgian brewing. Brouwerij Omer Vander Ghinste – where heritage meets masterful craftsmanship.
• •From the stained-glass windows of historic Belgian pubs to your table. Discover the authentic taste of OMER.
• •More than just a beer, it's a family story in every glass. Join the OMER. tradition.