Brand Tone

Artisanal & Passionate, Friendly & Approachable, Elegant & Sophisticated, Community-Oriented & Local, Helpful & Informative

Brand Values

• •Quality & Freshness
• •Seasonality & Natural Beauty
• •Artistry & Craftsmanship
• •Customer Focus & Service
• •Local Sourcing & Sustainability
• •Community Engagement

Best Practices

• •Emphasize Seasonality and Natural Style: Always highlight what's fresh, in season, and reflects the "natural and beautiful" aesthetic in descriptions and stories.
• •Maintain a Friendly, Expert Voice: Write as if you're having a warm, knowledgeable conversation with a neighbor or friend. Avoid overly formal or technical jargon unless explaining care.
• •Showcase Local Connection: Regularly mention Edinburgh, New Town, Broughton Street, and any locally sourced elements to reinforce community ties.
• •Weave in Passion and Artistry: Let the love for floristry shine through. Use descriptive, evocative language that conveys the beauty and craftsmanship of the arrangements.
• •Be Visually Consistent: Ensure that the copy always complements the high-quality, natural-style imagery used on the website and social media. The words should enhance what customers see.

Social Perception

High-Quality Local Florist, Welcomed Addition/Return to the Street, Expert & Trustworthy, Aesthetic & Charming, Focus on Seasonality and British Flowers

Copy Examples

• •Pop into 87 Broughton Street and let the best of the season’s blooms brighten your day. Our little shop is brimming with fresh, natural beauty, waiting to come home with you. ✨ #BroughtonStreetFlowers #EdinburghFlorist #SeasonalBlooms #ShopLocalEdinburgh #NaturalBeauty
• •Crafting Your Dream Wedding, Bloom by Bloom. At Broughton Street Flowers, we pour our hearts into creating breathtaking, seasonal floral designs that tell your unique love story. Let's chat about your vision. [Enquire Here].
• •Unleash your inner florist! Join our friendly, hands-on workshops right here in the heart of Edinburgh's New Town. Learn our signature garden style and take home a stunning creation. Limited spots – book your seasonal experience today! [Link] #FlowerWorkshopEdinburgh #BroughtonStreet #CreativeEdinburgh #LearnSomethingNew
• •Sunshine in a vase! ☀️ This week’s star is our [Bouquet Name], a joyful tumble of locally-sourced [Flower Type] and fragrant [Flower Type]. The perfect way to send warmth or simply treat yourself. Available for same-day Edinburgh delivery! #EdinburghFlowers #FreshFlowers #ArtisanFlorist #SendJoy #BroughtonStreetBlooms
• •We’re so grateful for the warm welcome to Broughton Street! It’s a joy to share our passion for seasonal, beautiful flowers with this wonderful community. What’s your favorite bloom this month? Let us know below! 👇 #CommunityLove #EdinburghNewTown #FlowerShop #SupportLocal #BroughtonStreet