Brand Tone

Inspirational, Welcoming, and Feminine

Brand Values

• •Faith
• •Family & Sisterhood
• •Fashion & Style
• •Empowerment

Best Practices

• •Lead with the 'Why': Always circle back to the core story of sisterhood and faith. Whether in a product description or a promotional email, infuse the 'why' behind the brand, not just the 'what'.
• •Use Inclusive & Empowering Language: Employ words like 'community,' 'sister,' 'empower,' 'celebrate,' 'grace,' and 'strength.' This reinforces the brand's welcoming and inspirational values.
• •Maintain a Personal Voice: Write as if the founding sisters are speaking directly to a friend. Use 'we' and 'you' to create a direct and personal connection. Avoid overly corporate or generic retail language.
• •Weave Values into Product Stories: Don't just list a dress's features. Tell a small story about it. Where could she wear it? How will it make her feel? Connect the garment to an experience that reflects the brand's values (e.g., confidence, joy, community).
• •Consistency Across All Touchpoints: When social media or other channels are developed, ensure the tone, from the bio to the captions and customer service responses, mirrors the inspirational and welcoming voice established on the website. This creates a cohesive and trustworthy brand experience.

Social Perception

Neutral and Undefined

Copy Examples

• •More Than a Boutique, We're a Sisterhood. Founded by sisters, for sisters. Discover styles that celebrate you. #BrothersLove
• •Embrace your grace in our 'Abigail' Floral Maxi Dress. With a flowing silhouette that moves with you and a print that radiates joy, it’s more than just a dress—it's a statement of faith and femininity. Perfect for Sunday service, brunch with sisters, or wherever you're called to shine.
• •We didn't just build a boutique; we aimed to build a blessing. Brothers Love is rooted in faith and dedicated to offering fashion that lets your light shine. Every piece is chosen with purpose, for a community of women who are strong, stylish, and spirited.
• •That 'Brothers Love' glow! ✨ We believe that when you feel good, you do good. Our collection is here to give you that extra boost of confidence for your day. Tag a sister who inspires you! #WearYourFaith #SisterhoodInStyle
• •New Arrivals Have Arrived | Styles Handpicked with Love & Faith