Brand Tone

friendly, approachable, and community-focused

Brand Values

• •Quality
• •Community
• •Family & Authenticity
• •Customer Experience

Best Practices

• •Use "You" and "We": Address the customer directly as "you" to create a personal connection. Use "we" to refer to the café, reinforcing the idea of a unified, friendly team.
• •Keep it Simple and Authentic: Avoid overly corporate or complex language. The tone should be like a conversation with a friendly neighbour—clear, warm, and genuine.
• •Highlight Community and Quality: Consistently thread the core values into your copy. Mention "local ingredients," "your neighbourhood spot," "specialty brew," or "made with care" to reinforce what the brand stands for.
• •Engage with Your Audience: Actively respond to comments and messages on social media in the same friendly and approachable tone. Answering questions and thanking customers for their feedback builds a loyal community.
• •Let the Visuals and Text Work Together: Ensure the photography and visual style match the copy's tone. Bright, warm, and authentic photos of the product, space, and people will reinforce the welcoming message conveyed in the text.

Social Perception

a reliable, high-quality local café with a strong sense of community

Copy Examples

• •Your daily ritual just got a cozy upgrade. ✨ Introducing our new single-origin roast, with warm notes of chocolate and spice. It’s the perfect cup to welcome the new season. Come say hi and let us pour you some sunshine!
• •Weekend plans? We’ve got you covered. Our chefs are whipping up these delicious Ricotta Hotcakes all weekend long. Made with the freshest local ingredients because you deserve the best. Tag your brunch buddy and come on down!
• •More than just a cafe, we’re your neighbours. Thanks for being the best part of our day. - The Brothers
• •Hey Everton Park! Your neighbourhood coffee spot is brewing. Whether it's your morning caffeine fix, a tasty lunch, or just a friendly face, we're here for you. Stop by The Brothers Cup and feel right at home.
• •Meet the family! We’re the folks behind your favourite coffee. For us, it’s all about good chats and great brews. We love being part of your day. ☕️ #BrothersCupFamily