Tono de Marca

Authentic, local, and passion-driven; welcoming and enthusiastic, cultivating a personal connection and sense of belonging to the Cinque Terre community.

Valores de Marca

• •Authenticity
• •Passion
• •Community
• •Quality
• •Experience

Mejores Prácticas

• •Embrace the "Local" Voice: Always write from the perspective of a passionate local. Use "we" and "our" to create a personal connection with the audience.
• •Lead with Passion, Support with Quality: Start with the emotional connection to the Cinque Terre lifestyle, then mention the quality and sustainable nature of the products.
• •Use Evocative Language: Describe the feeling of the sun, the sea, and the vibrant atmosphere of the Cinque Terre to immerse the reader in the brand's world.
• •Showcase the Community: Feature user-generated content of customers wearing the apparel or enjoying the experiences. This reinforces the sense of a shared lifestyle.
• •Be Enthusiastic and Welcoming: The tone should always be upbeat and inviting, making customers feel like they are part of the 'BROTHERS 5 TERRE' family.

Percepción Social

Positive; seen as a genuine representation of the local Cinque Terre lifestyle, offering quality products and memorable experiences, with knowledgeable and friendly service.

Ejemplos de Copy

• •Born from the salt and sun of Cinque Terre. This isn't just a t-shirt, it's a piece of our story. #Brothers5Terre #WearOurStory #CinqueTerre
• •Live the Coast. The Authentic Surf and Lifestyle Brand of Cinque Terre.
• •Your Cinque Terre adventure awaits. Gear up with our organic cotton tees and lifestyle apparel. Shop the new collection and carry the spirit of the Italian coast with you.
• •For us, it's more than just a brand. It's our passion for the waves, the coast, and the vibrant life of Cinque Terre. Discover our latest collection and bring home the feeling of an endless summer.
• •We are the Brothers of 5 Terre. We live, eat, and dream surfing and the coastal life. Our brand is a reflection of our passion, offering sustainable apparel and unforgettable experiences for those who share our love for the sea.