Brand Tone

Direct and Passionate, Artistic and Edgy, Quality-Focused, Community-Oriented (Implicitly), Slightly Unconventional/Rebellious

Brand Values

• •Artistic Integrity & Craftsmanship
• •Individuality and Character
• •Honesty and Boldness
• •Quality Materials
• •Customer Satisfaction (Implied)

Best Practices

• •Embrace the "Artist-Sculptor" Voice: Maintain a tone that reflects the passion and vision of a dedicated creator. Use "we" to speak from the workshop, emphasizing the craft. The "Manifesto" on the website is a good example of this.
• •Highlight Detail and Narrative: Consistently draw attention to the intricate details of the miniatures and the "story" or "character" each one represents. Use descriptive language that evokes the miniature's persona.
• •Be Direct and Unapologetic (Within Reason): For more provocative or niche lines, maintain a confident and direct tone that aligns with the "art isn't always polite" philosophy. Avoid being overly defensive or, conversely, excessively crude. The current approach of clearly labeling NSFW sections is appropriate.
• •Showcase Quality Consistently: Reinforce the message of high-quality resin and casting in product descriptions, social media posts, and any "About Us" information. Let customer testimonials on quality also speak for the brand.
• •Visual Storytelling is Key: Ensure all photography and videography on the website and social media are high quality, showcasing the miniatures' details effectively. This visual consistency reinforces the brand's commitment to quality and artistry. Use customer-painted examples to engage the community and highlight the potential of the sculpts.

Social Perception

High-Quality Sculpts and Casts, Unique and Niche Designs, Good Value for Money, Generally Positive Customer Service (with some caveats), Specialist/Go-To for Certain Themes, Polarizing on NSFW Content

Copy Examples

• •Headline: Beyond the Battlefield. Beyond Expectation. Body: Forget faceless armies. Brother Vinni sculpts *characters*. Each 28mm resin figure is a story etched in sharp detail, a personality waiting to be unleashed. Dare to collect the unconventional.
• •Headline: Art Isn't Always Polite. Neither Are Our Miniatures. Body: We delve into the grim, the bold, and the unapologetically unique. High-quality resin, obsessive detail, and designs that tell the tales others shy away from. This is Brother Vinni. This is miniature art with an edge.
• •Headline: Feel the Detail. See the Story. Body: From the subtle sneer to the scarred shield, every element matters. Our 28mm resin miniatures are crafted for discerning collectors and painters who understand that true character lies in the finest details. Experience the Brother Vinni difference.
• •Headline: For the Unconventional Collector: Your Next Masterpiece Awaits. Body: Brother Vinni offers a curated collection of high-detail resin miniatures – from historical wanderers to fantasy heroines and grimdark survivors. Hand-sculpted essence, precision cast. What story will you tell?
• •Headline: Quality You Can See. Character You Can Feel. Body: Don't settle for ordinary. Our miniatures are cast in premium resin, ensuring every intricate detail and dynamic pose is captured flawlessly. Brother Vinni: Where dark fantasy and exceptional craftsmanship meet.