Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiastic, Heritage-Driven & Proud, Quality-Focused & Craftsmanship-Oriented, Community-Oriented & Engaging, Helpful & Customer-Centric

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Heritage & Tradition
• •Customer Enablement
• •Durability
• •Made in the USA

Best Practices

• •Emphasize Heritage & Authenticity: Always tie messaging back to the company's long history, family roots, and commitment to accurate Ford reproductions. Use phrases like "Over 50 years," "Family-built," "True to the original."
• •Highlight "Real Steel" Quality: Consistently mention the all-steel construction and the high-quality craftsmanship. This is a key differentiator and a major part of their reputation. Words like "precision," "hand-assembled," "durability," and "American steel" resonate.
• •Speak the Language of Builders: Use terminology and address pain points that hot rod enthusiasts understand (e.g., "rust-free," "perfect fit," "patch panels to full bodies"). Show an understanding of the building process and passion.
• •Foster Community & Passion: Share customer stories, project showcases, and engage with the hot rod community online and at events. Reflect their enthusiasm for the cars and the culture.
• •Maintain a Knowledgeable & Confident Voice: Position Brookville Roadster as the expert and leader in their niche. Provide detailed product information and be a reliable source for builders, reinforcing trust and authority.

Social Perception

Industry Standard, High Quality, Authentic Reproductions, Enabler of Dreams, Valuable Investment, Reputable & Established

Copy Examples

• •Headline: Real Steel. Real Heritage. Your Dream Roadster Starts Here. Body: For over 50 years, Brookville Roadster has been the heart of hot rodding, crafting authentic 1928-1932 Ford reproduction bodies and parts. Build your legacy with the quality that defines the industry. Explore our all-steel bodies today. Call to Action: Build It With Brookville.
• •Headline: More Than Parts. It's a Passion. Body: From the first panel shaped by Ray Gollahon in 1972 to the showroom floor today, our passion for classic Fords is welded into every piece we make. Join the Brookville family and experience the thrill of building with the best. Call to Action: Discover Our Craftsmanship.
• •Headline: Henry Ford Would Be Proud. (We Think So, Anyway.) Body: Our 1928-1932 Ford reproduction bodies are built with such precision and dedication to original detail, they're the closest you'll get to a brand-new classic. All steel, all American, all Brookville. Call to Action: Get Your Project Started.
• •Headline: Don't Just Restore History. Recreate It. Body: Whether you need a perfect patch panel or a complete, ready-to-build 1932 Roadster body, Brookville Roadster provides the foundation for your masterpiece. Quality steel, unmatched accuracy. Call to Action: Shop Parts & Bodies.
• •Headline: The Standard in Steel. The Soul of Hot Rodding. Body: When it comes to 1928-1932 Ford reproductions, the road leads to Brookville. Trusted by builders worldwide for quality, authenticity, and the spirit of the classic era. What will you build? Call to Action: Explore Our Catalog.