Brand Tone

Aspirational and Empowering, blending personal vulnerability with authoritative guidance. The language is confident, spiritual, and focused on abundance, manifestation, and high-level success, aiming to be inspiring and motivational. It is also authoritative, spiritual ("Woo"), exclusive, premium, personal, and relatable.

Brand Values

• •Abundance
• •Empowerment
• •Alignment & Flow
• •Transformation
• •Authenticity

Best Practices

• •Create a "Word Bank": Develop a list of on-brand and off-brand words.
• •Lead with "Why," Not Just "What": Frame every piece of content around the transformational why.
• •Use Storytelling to Demonstrate Values: Don't just state the brand values; illustrate them through stories.
• •Maintain a Premium Aesthetic: The visual branding must match the copywriting to reinforce the premium and aspirational tone.
• •Write for a Specific Person: Always write as if speaking directly to the ideal client, addressing her fears and deepest desires.

Social Perception

Within her community, Brook Mckeon is seen as an effective and inspirational coach who delivers on promises of mindset shifts and business growth. Outside her direct sphere, there is some skepticism common for the high-ticket coaching industry regarding high costs and non-accredited certifications. However, no prominent direct negative reviews exist for her, and the brand maintains a positive image on its owned platforms.

Copy Examples

• •You didn't come this far to *only* come this far. That 6-figure ceiling you're hitting? It’s not a business problem, it’s a mindset block. You’re trying to use the same thinking that got you *here* to get you *there*. But your next level requires a new version of you. One who operates from overflow, trusts her intuition, and knows she’s worthy of 7-figure ease. It’s time for a quantum leap. Are you ready to embody the woman who has it all? DM me ‘QUANTUM’ to learn how. ✨
• •The 3 Energetic Shifts to Unlock Your First €100k Month. Tired of hustling 24/7 for inconsistent income? What if you could scale your business with more flow and less force? I’m sharing the exact manifestation principles my 7-figure clients use to collapse timelines and attract soulmate clients with ease. This isn't about another strategy. It's about radically rewiring your inner world for wealth. Register for the FREE Masterclass & unlock your next level.
• •Brook Mckeon is a Mindset and Manifestation Coach for the visionary woman ready to scale her empire to 7-figures and beyond. She believes that massive success is an inside job—born from a deep sense of worthiness, energetic alignment, and the courage to claim your desires. Her work is a potent blend of spiritual principles and practical strategy, designed to help you build a wildly profitable business that feels as good as it looks.
• •Your 7-figure self is waiting for you...
• •Text on screen: "Proof you don't need to work harder to make more money." Voiceover: "I used to believe that burnout was the price of success. Then I learned how to work with my energy instead of against it. I stopped chasing clients and started becoming a magnetic match for them. This is your sign to stop hustling and start aligning." Caption: Ready to trade burnout for overflow? My DMs are open. #manifestation #money #mindset #7figurebusiness