Brand Tone

Personal & Relatable, Sincere & Heartfelt, Whimsical & Folksy, Appreciative & Down-to-Earth

Brand Values

• •Authenticity: Sharing her personal journey and artistic passion openly.
• •Joy in Creation: Her story emphasizes a rediscovered love for making art.
• •Quality & Craftsmanship: Indicated by the description of materials (archival paper, giclée prints) and positive customer reviews on paper quality.
• •Connection: A desire to share her art with others and create a welcoming space ("I'm so glad you're here").
• •Beauty in Simplicity/Folk Traditions: A clear love for folk art aesthetics.

Best Practices

• •Tell Your Story Authentically: Continue to weave Brooklyn's personal journey and passion into descriptions and communications. People connect with real stories.
• •Use Warm, Inviting Language: Employ words that evoke coziness, charm, sincerity, and a touch of whimsy (e.g., "heartfelt," "handcrafted," "little joys," "cozy," "whimsical," "delighted"). Avoid overly formal or corporate jargon.
• •Emphasize the "Handmade" Feel (Even if Digitally Assisted): Highlight the care, personal touch, and artistic process behind each piece. Mentioning the mediums (watercolor, gouache) reinforces this.
• •Connect with Shared Values: Tap into the appreciation for folk art, simple pleasures, home comfort, and quality craftsmanship. Use language that resonates with an audience seeking unique, heartfelt art.
• •Be Consistent Across Platforms: Ensure the tone used on the website, Etsy, TikTok, and any future social media or marketing materials remains consistent, reinforcing the brand's personality at every touchpoint.

Social Perception

Positive: Customers highly appreciate the aesthetic quality of her artwork and the materials used. Reviews consistently highlight the beauty and craftsmanship of her products. Artistic & Talented: She is perceived as a skilled artist creating unique folk-style pieces. Trusted: The positive reviews and repeat mentions of quality suggest customers trust the brand to deliver satisfactory products. The brand seems to resonate with those who appreciate "cozy," "folk," and thoughtfully made art for their homes.

Copy Examples

• •Welcome in! So glad you've found my little corner of the art world. Each piece here is a bit of my heart, a modern take on folksy charm, made to bring a cozy smile to your space. Come on in and stay awhile.
• •Remember those wildflowers you'd pick as a kid? This print tries to capture that simple joy. Painted with love and a touch of folksy whimsy, it's printed on beautiful, textured paper that feels as good as it looks. Hope it brings a little sunshine to your walls!
• •Art wasn't always a straight path for me (is it ever?). After a few detours, I found my way back to what I truly love: creating art that feels like a warm hug. Inspired by old folk tales, cozy thrift store finds, and the everyday magic around us. Thanks for being part of this journey!
• •Dreaming up new adventures for the year ahead? ✨ Our 2025 Bucket List Calendar is here! Each month features a new folksy illustration, lovingly painted to inspire a little everyday wonder. Perfect for your cozy kitchen wall or as a thoughtful gift! #BrooklynSwensonArt #FolkArt #CozyHomeDecor #ArtCalendar
• •Hello art friend! Just a little note from my studio to yours. I've been busy as a bee, brewing up some new prints with all the folksy charm you love. Peek inside to see what's new and maybe find a little treasure for your home. So happy to share my art with you!