Brand Tone

Helpful and Project-Oriented, Quality-Focused, Celebratory and Seasonal, Straightforward and Traditional

Brand Values

• •Customer Project Enablement
• •Quality and Variety
• •Celebration and Occasion
• •Craftsmanship Support

Best Practices

• •Focus on the "Why": Always connect the product (ribbons) to the customer's end goal or emotion (e.g., "beautify your gifts," "celebrate a special moment," "complete your creative project").
• •Use Welcoming and Encouraging Language: Employ phrases like "We look forward to helping you," "get inspired," "explore," "discover," and "create."
• •Highlight Quality and Variety Specifically: Instead of just saying "good ribbons," mention specific types like "luxurious Swiss Velvet" or "versatile linen" to reinforce the quality aspect.
• •Maintain a Helpful, Slightly Traditional Voice: Avoid overly slangy or ultra-modern jargon. Keep the language clear, descriptive, and focused on the practical and aesthetic uses of the ribbons.
• •Embrace Seasonal and Celebratory Themes: Regularly update website banners, collection names, and promotional copy to align with upcoming holidays and seasons, reinforcing that the brand is a go-to for these occasions.

Social Perception

Positive and Reliable (based on Etsy reviews), Go-To for Specific Needs, Likely Niche

Copy Examples

• •Headline: Find the Perfect Ribbon for Your Next Masterpiece. Body: From luxurious velvets to rustic linens, Brooklyn Ribbons offers a curated selection to bring your creative visions to life. Explore our collections and get inspired!
• •Headline: Celebrate Every Season in Style! Body: Deck the halls, craft spooktacular Halloween decor, or tie up the perfect Easter basket. Our vibrant seasonal ribbon collections have everything you need to make every occasion special.
• •Headline: Quality Ribbons, Endless Possibilities. Body: Don't settle for ordinary. Discover our premium Swiss velvets, durable grosgrains, and elegant satins. The right ribbon makes all the difference. What will you create today?
• •Headline: Your Project Starts Here. We've Got the Ribbon! Body: Whether you're a seasoned crafter or just starting out, Brooklyn Ribbons is here to help. Browse our wide selection by the yard or spool and find exactly what you need for your next DIY adventure.
• •Headline: Tie it All Together with Brooklyn Ribbons. Body: From gift wrapping that wows to handmade treasures that last, our beautiful and versatile ribbons add that perfect finishing touch. Shop now and let your creativity flourish!