Tono de Marca

Minimalist, Calm, and Purposeful

Valores de Marca

• •Community Commitment
• •Intentional Design
• •Purposeful Production
• •Authenticity

Mejores Prácticas

• •Lead with Purpose: Always connect the product back to the brand's core values of community, intentional design, or local roots. Whether in a caption or a product description, the 'why' behind the brand should be present.
• •Use Calm, Confident Language: Avoid exclamation points, urgent calls-to-action ('Buy Now!'), and hyperbolic claims ('The best ever!'). Instead, use declarative and understated sentences like 'Your new favorite' or 'Quality you can feel.'
• •Keep it Minimal and Direct: Write concise copy. Focus on the essential details: design, quality, and community impact. Eliminate filler words to reflect the minimalist aesthetic of the products themselves.
• •Emphasize 'Brooklyn' as a Spirit: Use 'Brooklyn' not just as a location but as a representation of creativity, community, and authenticity. This connects the brand to a powerful cultural identity.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, modern, and often tranquil imagery. The words should feel like a natural extension of the photographs, creating a single, cohesive brand message.

Percepción Social

The public perception of Brooklyn Parks is that of a niche, high-quality apparel brand rather than a mainstream entity. Customers and partners view it as a 'purpose-driven lifestyle brand.' The commitment to donating a portion of proceeds is a significant positive differentiator, likely appealing to consumers who value corporate social responsibility. The brand is perceived as being aligned with the modern, creative, and community-oriented culture of Brooklyn itself.

Ejemplos de Copy

• •Built for the quiet moments. Our classic crewneck is designed in Brooklyn and made for wherever your day takes you. Simple, comfortable, and created with purpose. #BrooklynParks #ModernEssentials
• •Headline: Designed in Brooklyn. Worn Everywhere. Sub-headline: Timeless essentials, created with our community in mind. 10% of every purchase supports our local green spaces.
• •Title: The Essential Tee Body: More than just a t-shirt. It's our foundation. Designed in our Brooklyn studio with purposeful production, this tee offers a modern fit and exceptional softness that lasts. A timeless piece that gives back to the community that inspires us.
• •Subject: Style that feels good. And does good.
• •Headline: Wear Your Values. Body: Brooklyn Parks isn't just about what you wear, it's about what you support. We create locally designed, modern apparel and donate 10% of all proceeds to help keep Brooklyn beautiful. Shop the collection of purpose-driven essentials.