Brand Tone

Sophisticated & Elegant, Artisanal & Craft-focused, Authentic & Heritage-rich, Passionate & Story-driven, Conscious & Enduring

Brand Values

• •Exceptional Quality & Craftsmanship
• •Timeless Design & Functionality
• •Durability & Appreciation of Aging
• •Japanese Heritage & Originality
• •Sustainability & Responsibility
• •Customer Connection & Storytelling

Best Practices

• •Emphasize "Made in Japan" Craftsmanship: Consistently highlight the skill of Japanese artisans, the meticulous attention to detail, and the heritage behind your manufacturing. This reinforces the quality and dedication inherent in your products.
• •Tell the Story of Materials: Go beyond simply naming the leathers. Elaborate on their origins (e.g., European calf, Japanese steer), unique properties (like the aging process of Yamato leather), and any special, sustainable tanning or dyeing techniques employed. This builds value and authenticity.
• •Speak to Longevity and an Enduring Aesthetic: Position your products as long-term companions that gain character over time, not as disposable, trend-driven items. Use language that evokes timelessness, wise investment, and the beauty of well-loved possessions.
• •Infuse Subtle "Playfulness" (Asobigokoro) and Color Sophistication: While maintaining an overall elegant and sophisticated tone, subtly weave in the brand’s unique approach to color ("iroasobi") and the thoughtful design details that bring a touch of joy and distinctiveness. This creates a unique brand personality.
• •Communicate Sustainability and Values Transparently: When discussing materials or production, integrate your commitment to sustainability, ethical sourcing, traceability, and the philosophy of "cherishing things." This resonates with increasingly conscious consumers and builds deeper brand trust.

Social Perception

BROOKLYN MUSEUM is perceived as a premium Japanese brand offering high-quality, durable leather goods. It is respected for its dedication to traditional craftsmanship, the superior quality of its materials (like French Calf and their unique Yamato leather), and meticulous attention to detail. Customers and admirers see the products as long-term investments that age gracefully. The brand is known for its sophisticated and timeless designs, often incorporating thoughtful color details that are distinctive yet elegant. It appeals to individuals who value understated luxury, lasting quality, and Japanese artisanry. The flagship store in Aoyama and collaborations with respected select shops like Tomorrowland further solidify its premium positioning.

Copy Examples

• •Headline: Crafted for a Lifetime. Discovered by You. Body: More than just a wallet, it's a repository for your moments. Our Yamato leather, meticulously hand-dyed in Japan, evolves with you, each touch adding to its unique story. Experience the enduring beauty of true craftsmanship.
• •Headline: The Quiet Confidence of Japanese Artistry. Body: In a world of fleeting trends, Brooklyn Museum offers timeless elegance. Our artisans pour decades of skill into every stitch, every burnished edge. Feel the difference dedication makes. Carry not just a bag, but a piece of Japanese heritage.
• •Headline: Beyond Leather. Beyond Expectation. Body: We believe in leather that tells a story of responsibility and unparalleled quality. From sustainably sourced European calfskin to our exclusively developed Yamato leather, each piece is a testament to a richer way of living – designed to last, crafted to inspire.
• •Headline: Where Function Breathes Art. Body: Every curve, every pocket, every vibrant lining is a deliberate stroke of 'asobigokoro' – a playful spirit rooted in serious craftsmanship. Our leather goods aren't just made; they are thoughtfully composed to bring joy and seamless utility to your everyday.
• •Headline: Invest in Character. Yours, and Ours. Body: Since 1979, Brooklyn Museum has been dedicated to creating leather companions that mature with grace. Our commitment to superior materials and Japanese artisanship ensures your piece doesn’t just endure, it becomes distinctly yours.