Brand Tone

authentic, nostalgic, passionate, and evocative, with a dual approach of story-driven for brand-level communication and benefit-oriented for product descriptions.

Brand Values

• •Heritage and Authenticity
• •Quality and Durability
• •Sustainability and Eco-Consciousness
• •Community and Passion

Best Practices

• •Embrace storytelling by integrating historical anecdotes and references into all content.
• •Utilize evocative language such as "authentic," "heritage," "legendary," and "timeless" to reinforce the nostalgic and passionate tone.
• •Consistently highlight the brand's commitment to sustainability and eco-friendly practices.
• •Tailor language to resonate with the motorcycle community while remaining accessible to a broader audience who appreciates the aesthetic.
• •Ensure a consistent voice across all platforms, maintaining authenticity and passion regardless of format to build brand recognition and trust.

Social Perception

Positive among its niche audience, recognized for quality products and fast shipping, and maintains a distinct and positively perceived online identity, further supported by community engagement.

Copy Examples

• •Inspired by the grit and resilience of Brooklyn's original riders. Our new jacket isn't just an outer layer; it's a piece of history. Built to last, designed to be worn.
• •From the Kings County Wheelmen of 1903 to the riders of today, the spirit of Brooklyn motorcycling lives on. Wear the legacy. Shop our collection now.
• •We are more than just a brand; we are custodians of a culture. Brooklyn Motors® was born from a passion for the rich heritage of motorcycling in our city. Each design tells a story, a tribute to the legends who paved the way.
• •Soft, durable, and steeped in history. Our latest tee is a nod to the golden age of motorcycling. Feel the comfort, wear the story.
• •Timeless style, sustainable practices. Our apparel is made on-demand with eco-friendly materials, because we care about the road ahead.