Brand Tone

Professional, yet warm and approachable; expert with a friendly, personal touch; clear, respectful, and service-oriented.

Brand Values

• •Quality & Craftsmanship
• •Heritage & Experience
• •Personal Service
• •Community

Best Practices

• •Lead with Expertise, Follow with Warmth: Always ground your copy in your experience and the quality of your products, but use a friendly and approachable tone to deliver the message.
• •Highlight Heritage: Regularly reference the decades of experience and traditional skills. Phrases like 'generations of expertise,' 'Savile Row-trained,' and 'a legacy of quality' reinforce brand value.
• •Use Storytelling: Share the stories behind the products, the craftspeople, or even satisfied customers (with permission). This builds a personal connection that goes beyond just selling clothes.
• •Speak to Both Men and Women: Ensure your language is inclusive and addresses both 'the distinguished Gentleman and elegant Lady,' as your services cater to both.
• •Maintain a Consistent Voice Across All Channels: Whether it's a casual Instagram post or a formal website description, the core tone—professional, knowledgeable, and friendly—should remain the same to build a strong, recognizable brand identity.

Social Perception

Highly reputable and trustworthy; go-to for high-quality clothing and expert tailoring; knowledgeable and friendly staff; reliable provider of bespoke and ready-to-wear; excellent customer service; traditional quality without being intimidating.

Copy Examples

• •Heritage Woven In. Our New Tweed Collection Has Arrived. Discover fabrics chosen for their character and durability, tailored with over 40 years of expertise. Each piece is a testament to timeless style, perfect for the distinguished gentleman. Find your perfect fit in-store or online today. #BrookesTailors #TweedJacket #BritishStyle
• •The art of the perfect fit. From first measurement to final stitch, we’re here to bring your vision to life. Swipe up to book your personal tailoring consultation. #BespokeTailoring #Craftsmanship #YourStyle
• •Elegance, Tailored for You. Experience the difference of a garment made to fit you perfectly. Our expert tailors work with the finest cloths to create timeless skirts, blouses, and suits for the elegant lady. #LadiesTailoring #BespokeForHer #TimelessFashion
• •A Thank You from the Brookes Tailors Family. As a valued member of our community, we wanted to be the first to let you know about our new seasonal arrivals. We continue to be guided by the values of quality and personal service that you’ve come to expect. Thank you for your continued trust in us. Come and say hello!
• •Brookes Tailors | Bespoke Suits & Outfitters. Experience true craftsmanship in Barnard Castle. Menswear, Womenswear & Expert Alterations. Friendly, personal service guaranteed. Shop our collection online now.