Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Caring, Nurturing, Authentic, and Handmade

Brand Values

• •Quality & Efficacy
• •Handmade Craftsmanship
• •Self-Care & Indulgence
• •Customer Satisfaction
• •Passion & Family

Best Practices

• •Emphasize sensory details (scents, textures) to evoke emotions.
• •Use inclusive language that invites everyone to indulge in self-care.
• •Highlight the unique handmade aspect of the products.
• •Incorporate customer testimonials to build trust and authenticity.
• •Maintain a friendly and approachable tone across all communication channels.

Social Perception

Brooke's Bath Shop is perceived as a brand that offers high-quality, handmade bath and body products that provide a luxurious self-care experience. Customers see the products as effective, delightful, and a worthwhile indulgence.

Copy Examples

• •"Our moisturizing body oils will become your skin's new best friend."
• •"Indulge in our premium handmade bath and body products."
• •"Experience a little escape into self-care with our luxurious spa treats."
• •"Healthy Skin, Beautiful You!"
• •"Handmade with love, just for you."