Brand Tone

Confident & Empowering, Trendy & Stylish, Approachable & Relatable, Aspirational yet Attainable, Playful & Engaging

Brand Values

• •Self-Expression & Confidence
• •Quality & Longevity
• •Style & Versatility
• •Customer Connection
• •Accessibility

Best Practices

• •Embrace 'Doll' Language: Consistently use friendly, inclusive terms like 'Dolls' or 'Hey Dolls' in communications to foster community and reinforce the brand's approachable personality.
• •Highlight the Confidence Boost: Focus copy on how the clothes make the wearer *feel* – confident, stylish, empowered – connecting back to the owner's philosophy.
• •Marry Trendy with Timeless: Emphasize both the 'popping,' current styles and the quality/versatility that allows pieces to be staples, not just fleeting trends.
• •Keep it Real and Relatable: Incorporate the owner's passion and the idea of looking good for oneself in everyday situations, not just special occasions.
• •Showcase versatility, highlighting how items can transition from day to night.

Social Perception

Positive, Trustworthy

Copy Examples

• •Hey Dolls!! Check out our new arrivals – styles that never die! Simple but popping pieces perfect for any occasion.
• •Always like how you look when you step out because you never know who you might meet! Find your confidence with Bronze Doll.
• •Fashion for the minimalist who loves to shop! Shop our EVERYTHING UNDER $10 section for amazing deals.
• •Concert outfit inspiration? Movie date outfit? We've got you covered! Find your perfect look at Bronze Doll.
• •When I look good, I feel good and those good feelings show in my style of dress - Charity, owner of Bronze Doll.