Tono de Marca

Empowering, Friendly, and Creative

Valores de Marca

• •Inclusivity and Representation
• •Creativity and Self-Expression
• •Community
• •Authenticity
• •Quality and Functionality

Mejores Prácticas

• •Always lead with the "why": Connect every piece of copy to the core mission of empowering and representing women of color, focusing on emotional benefits before features.
• •Maintain the "friend-in-your-corner" voice: Write as if offering advice to a friend, using "you" and "we" to foster community, keeping the tone encouraging and supportive.
• •Use visually descriptive and emotive language: Employ words like "vibrant," "sparkle," "flow," "masterpiece," and "dream" to evoke creativity and inspiration.
• •Incorporate the founder's story authentically: Share insights, tips, or short stories from Eboné to reinforce authenticity and the "by us, for us" value proposition.
• •Be consistent with keywords and hashtags: Continuously use a curated set of hashtags such as #digitalplanning, #blackownedbusiness, #goodnotes, #womenofcolor, and #bronxgirlprettyart across all platforms.

Percepción Social

Customers perceive the brand as a high-quality, authentic, and inspiring source for digital planning, appreciating its unique designs and representation. The founder, Eboné, is seen as relatable and talented, fostering strong trust. It is successfully viewed as a supportive Black-owned business.

Ejemplos de Copy

• •Your goals are too bright to be written in boring ink. ✨ Introducing our 'Manifest Your Dreams' sticker set! Designed with bold colors and bolder affirmations to inspire our girls to plan their success, one day at a time. Because you are the artist of your own life. Tap the link in our bio to make your planner pop! #BronxGirlPrettyArt #DigitalStickers #BlackGirlMagic #PlanWithMe
• •A little Sunday sparkle for your weekly plan ✨ Hey beautiful, How are you making space for joy this week? Remember, your planner isn't just for to-do lists—it's a canvas for your life. Sketch, dream, and celebrate every small win. We created our tools to help you get organized, but you bring the magic. Let's make this week a masterpiece. With love, Eboné & the BGPA Team
• •The ADHD-Friendly Digital Planner: Find Your Focus, Beautifully. Tired of planners that don't get how your mind works? We see you. This planner was designed to help you cut through the chaos and find your flow. With hyperlinked tabs for quick navigation, minimalist layouts to reduce overwhelm, and dedicated sections for brain dumps and habit tracking, it’s the tool you need to stay on top of your game. Organize your thoughts and conquer your day with a planner that's as smart and creative as you are.
• •Watch me turn this blank page into a power plan! Your weekly spread doesn't have to be basic! Mix and match our sticker sets to create a vibe that's 100% you. Pro-tip: Use a color-coordinating hex code for your titles to tie it all together. What are you planning this week? Drop it in the comments! 👇 #DigitalPlanning #GoodnotesPlanner #iPadPlanner #CreativeOrganization
• •Art for Your Ambition. Digital planners and stickers designed for us, by us. Organize your world and express your soul with tools that celebrate your unique spark.