Brand Tone

Adventurous & Active, Empowering & Confident, Authentic & Genuine, Friendly & Approachable, Quality-Conscious & Trustworthy

Brand Values

• •Adventure & Active Living
• •Quality & Durability
• •Empowerment of Women
• •Authenticity & Craftsmanship
• •Integrity & Ethical Sourcing
• •Community & Connection

Best Practices

• •Embrace Active & Evocative Language: Use verbs and descriptions that inspire movement, resilience, and the spirit of adventure (e.g., "journey," "explore," "fearless," "resilient," "thrive").
• •Tell the "Why": Weave in the story of active women needing durable yet beautiful jewelry. Connect with the customer's desire for pieces that complement their lifestyle without holding them back.
• •Highlight Durability with Femininity: Stress the "sweatproof, waterproof, adventure-proof" aspects alongside the beauty and delicate craftsmanship. It’s about being both tough and lovely.
• •Speak to Empowerment: Frame the jewelry as a choice that supports her active, confident self. Use inclusive and uplifting language.
• •Maintain Authenticity: Let the passion for quality, craftsmanship, and the active lifestyle shine through. Avoid overly trendy jargon and stay true to the brand's grounded, artisan roots.

Social Perception

Reliable for Active Lifestyles, High Quality & Durable, Beautiful & Delicate, Yet Strong, Comfortable & Lightweight, Good Value & Great Customer Service, Woman-Focused & Empowering

Copy Examples

• •Social Media Post (Instagram/Facebook): Sun-drenched trails or morning surfs, your spirit craves adventure, and your jewelry should too. ☀️🌊 Our Ocean Jasper Hoops are handcrafted to journey with you – sweatproof, waterproof, and as beautifully resilient as you are. Live your story, we've got the sparkle covered. #BronwenJewelry #AdventureProof #HandcraftedDurability #WomenWhoExplore
• •Email Subject Line: Ready for Anything: Jewelry That Keeps Up With YOU.
• •Website Banner Text: Handcrafted for Your Adventures. Durable. Beautiful. Uniquely You. Explore the Collection.
• •Product Description (for a versatile necklace): From mountain peaks to city streets, the 'Horizon' necklace is your steadfast companion. So lightweight and durable, you'll forget it's there – until the compliments start. Designed for 24/7 wear, because life doesn't stop, and neither should your style. Swim, sweat, explore – live fully, adorned.
• •Short Ad Copy (for a digital ad): Bronwen Jewelry: For the woman in motion. Artisan-made, adventure-ready pieces that celebrate your strength and grace. Discover jewelry that’s as fearless as you are. Shop now.