Brand Tone

sophisticated, empowering, sensual, aspirational yet personal, intimate and empowering

Brand Values

• •Empowerment
• •Comfort and Quality
• •Sustainability
• •Timelessness
• •Inclusivity and Authenticity

Best Practices

• •Always lead with empowerment: Frame every message around the idea of making the customer feel confident, powerful, and authentic. Use strong, active verbs and a direct, personal tone.
• •Highlight the sensory experience: Focus on the feel of the fabrics, the comfort of the fit, and the sensuality of the designs. Use descriptive language that evokes a sense of luxury and ease.
• •Weave in the brand story: Regularly reference the founder's journey, the brand's origins, and the inspiration behind the collections. This reinforces authenticity and creates a deeper connection with the audience.
• •Emphasize sustainability as a core value: Don't just mention it as a footnote. Integrate the brand's commitment to sustainability into product descriptions, social media content, and overall messaging.
• •Maintain a consistent visual and verbal aesthetic: Ensure that the language used in all communications aligns with the sophisticated, minimal, and sensual imagery of the brand. This creates a cohesive and memorable brand identity.

Social Perception

Perceived as a luxury womenswear brand with a strong, authentic story. Recognized for its commitment to sustainability and empowering women. Highlighted as a Black-owned brand. Well-regarded in the fashion community, especially among supporters of independent and Black-owned businesses. The founder's personal journey adds authenticity and relatability.

Copy Examples

• •Introducing The ‘Timeless’ Collection. Each piece is designed to be a whisper of rebellion and a shout of confidence. For the woman who is unapologetically herself. Discover the collection that feels as good as it looks.
• •Draped in satin, wrapped in confidence. Our signature fabric is more than a material; it’s a feeling. Comfortable enough for a quiet night in, yet elegant enough for a night to remember.
• •This isn’t just a dress. It’s a statement. Bronté Laurent is for the woman who owns her story and her style. Our latest arrivals are here to help you write the next chapter. Be bold. Be you.
• •Fashion that feels good, inside and out. We are committed to a more sustainable future, using recycled materials and eco-friendly packaging. Because we believe in taking care of our planet as much as we believe in taking care of you.
• •From a Brooklyn loft to a global vision. Bronté Laurent was born from a desire to create something real, something timeless. We’re not just making clothes; we’re building a community of empowered women. This is our story. This is for you.