Brand Tone

Adventurous, Authentic, Humorous, Cinematic, Informative

Brand Values

• •Adventure & Exploration
• •Hard Work & Resilience
• •Authenticity & Realism
• •Love for Animals & the Western Lifestyle
• •Community & Storytelling
• •Appreciation for Nature/The Outdoors

Best Practices

• •Embrace Authentic Storytelling: Share real experiences, challenges, and triumphs. Avoid overly polished or staged content. Let the genuine passion for the lifestyle shine through.
• •Use Adventurous & Evocative Language: Incorporate words like "epic," "wild," "remote," "uncharted," "thrilling," and "raw" to describe experiences and products. Paint a vivid picture for the audience.
• •Maintain a Relatable and Slightly Humorous Voice: Even in serious situations, a touch of humor or down-to-earth commentary can make the brand more approachable and engaging, like acknowledging when things don't go as planned.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) that capture the essence of the brand – the action, the landscapes, the animals, and the people. Let the imagery reinforce the adventurous and authentic tone.
• •Engage with the Community: Respond to comments and questions in a way that reflects the brand's personality – friendly, knowledgeable, and appreciative of their audience's support and shared passion.

Social Perception

Positive & Admiring, Entertaining & Engaging, Aspirational, Seen as Experts/Influencers

Copy Examples

• •(IG Post for New T-shirt): "Gear up for your own backcountry adventures. Our new [Product Name] tee – built tough for the trail, comfortable enough for a night by the fire. Live the Broncs and Donks way. #BroncsAndDonks #CowboyLife #AdventureGear #ModernCowboy"
• •(YouTube Video Title): "EPIC MULE RESCUE! 100 Miles into the Wilderness - Broncs and Donks"
• •(Website Product Description - Ranch Rope): "Tried and tested on the ranch, The 'Bronc' Ranch Rope is your go-to for whatever the day throws at you. Designed by the Broncs and Donks team for real work and reliability. Feel the difference. #RanchRope #CowboyGear #BroncsAndDonksApproved"
• •(TikTok Video Caption - Cinematic shot of riding): "Sunsets, open range, and the rhythm of the ride. This ain't just a lifestyle, it's a feeling. Double tap if you get it. 🤠 #WesternVibes #HorseLife #AdventureAwaits #BroncsAndDonks"
• •(Email Subject for "Mule Train" Movie): "Your Ticket to the Wild: The Broncs and Donks 'Mule Train' Adventure is HERE!"