Brand Tone

Authentic & Independent, Confident & Cool, Quality-Conscious & Mindful, Approachable & Creative

Brand Values

• •Originality & Individuality
• •Quality Craftsmanship
• •Self-Expression
• •Authenticity
• •Emerging Value - Sustainability/Ethical Considerations

Best Practices

• •Consistently use words like 'original,' 'unique,' 'distinctive,' 'authentic,' and 'independent' to reinforce the core brand identity. Avoid generic fashion jargon.
• •Address the customer directly, empowering their sense of self-expression and individuality. Use 'you' and 'your style' frequently.
• •The tone should be self-assured about the quality and uniqueness of the designs, but remain approachable and inspiring rather than exclusive or elitist.
• •Briefly allude to the spirit of adventure, independence, or the blend of Western and Indie aesthetics in product descriptions and social media posts to add depth.
• •Ensure the language used on the website, social media captions, email marketing, and any ad copy all reflects the same core tone and values. Regularly review content to ensure alignment.

Social Perception

Niche Appeal, Appreciation for Design & Quality, Style-Conscious Individuals, Independent & Creative Spirit, Trustworthy (for its niche)

Copy Examples

• •Not just a tee. It's a statement. Our [Product Name] T-Shirt: 100% original design, 100% you. Forge your own path. #BroncooOriginal #WesternIndie
• •Sun on your face, wind in your hair, and a style that’s all yours. Broncoo Clothing – for the ride, wherever it takes you. #DressOriginal #IndieSpirit
• •Fresh Threads for the Fearless. Discover the New Broncoo Collection.
• •Beyond the Mainstream. Broncoo Clothing: Quality Craftsmanship. Unique Designs. Unmistakably You.
• •We don't follow trends; we craft them with a Western heart and an Indie soul. Broncoo is for the individual who lives by their own rules and dresses the part. Quality. Originality. Authenticity. That's our promise.