Brand Tone

The predominant brand tone is passionate, educational, and inspiring. It conveys a deep love and respect for nature, particularly bromeliads, while remaining professional and trustworthy. There's a personal and engaging storytelling element, presenting educational content in a friendly and accessible manner to empower customers.

Brand Values

• •Passion for Nature
• •Family Heritage
• •Sustainability
• •Quality and Expertise
• •Design and Aesthetics
• •Social Responsibility

Best Practices

• •Lead with Passion: Every piece of copy should reflect a genuine love for bromeliads and nature. Use evocative and descriptive language to convey beauty and wonder.
• •Educate and Empower: Position the brand as a knowledgeable guide. Share tips, answer common questions, and provide valuable information that helps customers succeed in their plant journey.
• •Tell Your Story: Weave the brand's heritage and family history into the narrative whenever possible. This builds authenticity and a personal connection with the audience.
• •Highlight Your Values: Consistently communicate your commitment to sustainability, quality, and design. This reinforces the brand's identity and attracts like-minded customers.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, keep the tone friendly and accessible. Avoid overly technical jargon and be open and responsive to customer inquiries.

Social Perception

The public perception of Bromelias de Colombia Boutique is that of a reputable, high-quality, and trustworthy brand. Their awards and certifications contribute to an image of excellence. They are seen as an ethical and environmentally conscious company due to their sustainability efforts, and a helpful resource for plant enthusiasts, fostering connection and authenticity through personal stories and family history.

Copy Examples

• •Introducing the Vriesea 'Astrid'. More than just a plant, it's a statement of style. Let its exotic form and unique colors transform your space into a work of art. Discover the magic of living design.
• •For us, sustainability is more than a buzzword; it's a promise. We're proud to be the first in our sector in Colombia to be Rainforest Alliance certified, because caring for our planet is in our nature. 🌱
• •Worried about keeping your bromeliad happy? We've got you covered. Our latest blog post demystifies the art of watering, helping you give your plant the perfect amount of love. Read more and watch your bromeliad thrive!
• •Bring the vibrant spirit of Colombia into your home. For a limited time, enjoy free shipping on all orders over $50. Find the perfect bromeliad to brighten your every day.
• •It all started with a love for nature. Since 1981, our family has been dedicated to cultivating the most beautiful bromeliads in the heart of Colombia. Each plant we ship is a piece of our story, grown with passion and care.