Brand Tone

Sophisticated, Artistic, and Reverential

Brand Values

• •Heritage and Craftsmanship
• •Design Excellence
• •Quality Materials
• •Innovation
• •Global Recognition

Best Practices

• •Always Lead with Heritage: Start with the foundation of Bohemian glassmaking tradition. This is a unique selling proposition and should be woven into all brand storytelling.
• •Use Evocative and Elegant Language: Employ descriptive and sophisticated words that mirror the quality and artistry of the products. Terms like "synthesis," "exquisite," "poetic," and "timeless" align well with the brand.
• •Highlight the Designers: Mentioning the acclaimed designers BROKIS collaborates with, such as Lucie Koldova and Fumie Shibata, adds credibility and reinforces the brand's commitment to design excellence.
• •Emphasize Materiality: Consistently reference the high-quality, refined materials used in the products, particularly the handblown glass, wood, and metal, to underscore the brand's commitment to quality.
• •Maintain a Visual and Textual Harmony: Ensure that the sophisticated and clean aesthetic of the product photography is matched by equally refined and polished copy. The visual and textual identity should be seamless across the website, social media, and advertisements.

Social Perception

BROKIS is perceived as a luxury brand offering high-quality, artisanal lighting fixtures. Their products are seen as prestigious statement pieces suitable for sophisticated and modern interiors. Collaboration with acclaimed designers enhances their prestige within the high-end market, supported by positive reviews and prominent features in design publications and international fairs.

Copy Examples

• •Where 200 years of Bohemian tradition meets contemporary vision. BROKIS lights are not just fixtures; they are handblown stories of glass, wood, and metal, illuminating your space with poetry and soul.
• •Experience the synthesis of exquisite design and master craftsmanship. From the mind of internationally acclaimed designers, each BROKIS piece is an award-winning testament to the art of light.
• •Bold. Elegant. Timeless. Our latest collection pushes the boundaries of design, combining the purity of handblown glass with the warmth of natural wood. Discover a new expression of light.
• •The choice of architects and designers worldwide. Elevate your project with BROKIS—lighting that transforms spaces into experiences. Explore our collections for residential and commercial interiors.
• •Inspired by the soft glow of a Japanese paper lantern, the Bonbori lamp by Fumie Shibata for BROKIS brings a serene and gentle light to any environment. A delicate dance of culture and craft.