Brand Tone

humorous, irreverent, self-deprecating, and provocative

Brand Values

• •Fun & Humor
• •Attention-Grabbing & Boldness
• •Irreverence & Disruption
• •Novelty & Unconventionality
• •Camaraderie ('Bro' Culture)

Best Practices

• •Embrace Irreverence: Don't be afraid to poke fun at conventions, traditional masculinity, or even your own product. The humor often comes from this playful defiance.
• •Use Casual & Playful Language: Incorporate slang, witty remarks, and a conversational style. Avoid overly formal or technical jargon. Keep it light and relatable to a 'bro' audience.
• •Focus on the Reaction, Not Just the Product: Highlight the attention, laughs, and memorable moments the Brokini will create. It’s as much about the experience as the garment itself.
• •Be Unapologetically Bold: The brand is about standing out. The copy should reflect this confidence and dare-to-be-different attitude. Don't shy away from provocative (but still fun) statements.
• •Maintain Self-Deprecation: Acknowledge the ridiculousness of the product. This makes the brand more endearing and shows they're in on the joke, inviting customers to join the fun rather than taking it too seriously.

Social Perception

novelty gag gift or attire for specific, humor-filled occasions like bachelor parties, costume parties, or dares

Copy Examples

• •Headline: Finally, a swimsuit that says, 'I've given up, but in a fun way.' Body: Tired of boring boardshorts? Ready to make questionable life choices that are also incredibly comfortable? The Brokini: because tan lines are overrated, but stories aren't. Get yours and prepare for the stares.
• •Social Media Post: Warning: May cause spontaneous high-fives from strangers and concerned calls from your mother. The Brokini – scientifically engineered for maximum fun and minimal dignity. #Brokinis #DareToWear #SorryMom
• •Product Description Snippet: Engineered with just enough fabric to keep things legal (mostly) and a single shoulder strap that screams 'I'm here to party, and possibly make everyone uncomfortable.' Perfect for bachelor parties, beach dares, or just confusing your neighbors.
• •Email Subject Line: Your summer just got weird. And awesome. Email Body: Let's be honest, you weren't going to win any 'best dressed' awards anyway. Why not lean into it? Brokinis are back in stock. Embrace the chaos.
• •Ad Copy: Brokinis: Because life’s too short to wear boring swimwear. Or to have your parents approve of all your choices. Be the legend of your next pool party. (Disclaimer: We are not responsible for any new nicknames you acquire.)