Brand Tone

Practical, Informative, Helpful, Value-Driven, Approachable. The tone is that of a reliable, no-nonsense supplier that offers a wide range of building materials at competitive prices, with a supportive layer of advice for those who need it.

Brand Values

• •Affordability & Value for Money
• •Comprehensiveness & Choice
• •Customer Empowerment & Support
• •Convenience
• •Practicality
• •Engagement

Best Practices

• •Prioritize Clarity and Practicality: Use straightforward language. Avoid overly technical jargon unless explaining a specific product to a professional audience. The primary goal is to help customers find what they need and understand how to use it.
• •Consistently Highlight Value: Weave in the 'lowest price guarantee,' affordability of '2e Keus' items, or general cost-effectiveness where appropriate. This reinforces a key brand promise.
• •Be Helpful and Informative: Frame product descriptions and social media posts not just as sales pitches, but as solutions to customer problems or enablers of their projects. Link to relevant blog posts or guides.
• •Maintain an Approachable but Professional Demeanor: Especially in customer service interactions and social media replies, be friendly and helpful. On the website, maintain a slightly more formal but still accessible tone. Avoid slang or overly casual language that might undermine the seriousness of purchasing building materials.
• •Showcase Customer Success and Build Community: Use user-generated content (with permission), run contests, and feature completed projects. This makes the brand more relatable and demonstrates the practical application of its products.

Social Perception

Customers likely perceive Brok Bouwmaterialen as a go-to online store for a wide variety of building supplies at competitive prices. The brand likely aims to be seen as a reliable partner in building projects.

Copy Examples

• •Website Homepage Banner: Building Your Dream? We Supply The Materials! From foundation to rooftop, find everything you need at Brok Bouwmaterialen. Quality supplies, unbeatable prices, and expert advice. Shop Now & Build Smart!
• •Facebook Post for '2e Keus' Concrete Blocks: Working on a budget but don't want to compromise on strength? Our '2e Keus' concrete blocks are perfect for projects where minor cosmetic differences don't matter. Same solid performance, significantly lower price! 💪 Check availability now: [link] #BrokBouwmaterialen #BudgetBouwen #SlimKopen #Betonblokken
• •Instagram Caption for a Customer Project (Paving): Look at this stunning patio transformation by @[customer_handle] using our 'Nature Top' paving stones! 😍 Inspired to start your own garden makeover? We've got all the 'bestrating' you need, plus tips on our blog to get you started! Link in bio. #BrokBouwmaterialen #Tuinproject #Sierbestrating #DIYInspo #TrotsOpOnzeKlanten
• •TikTok Video Script (15 seconds, fast cuts): (Visual: Quick shots of various tools, then someone easily handling a PIR plate, then a finished insulated wall) Voiceover (energetic, friendly): Cold shed? Sky-high energy bills? Nah! Grab your PIR insulation from Brok Bouwmaterialen. Easy to cut, easy to fit. Warmth in, costs out! 🤑 Link in bio! #InsulationHack #DIYRescue #BrokBouwmaterialen
• •Email Newsletter Subject: Your Next Project Starts Here - With Savings! Hi [Customer Name], Planning a renovation or a new build? At Brok Bouwmaterialen, we make it easier and more affordable. Discover our extensive range of [mention a product category, e.g., roofing materials] and take advantage of our Lowest Price Guarantee. Plus, get expert tips on our blog to ensure your project is a success. Click here to explore: [link]