Brand Tone

Artisanal, Passionate, Personal, Sincere, Educational, Appreciative, Ethical, Conscious, Elegant, and Timeless

Brand Values

• •Craftsmanship and Quality
• •Tradition and Heritage
• •Sustainability and Environmental Responsibility
• •Personalization and Customer Connection
• •Education and Sharing
• •Resilience and Dedication

Best Practices

• •Embrace Storytelling: Weave in elements of Jackie's journey, the inspiration behind designs, or the tradition of the craft. This reinforces the personal, passionate, and heritage aspects of the brand.
• •Use Evocative and Sensory Language: Words like "whisper," "cherished," "timeless," "intricate," and "serene" can convey the elegance, artistry, and emotional connection associated with the products.
• •Consistently Highlight Core Values: Ensure that messages regularly touch upon craftsmanship, sustainability, tradition, and the personal touch, reinforcing what Broiderie Stitch stands for.
• •Maintain a Warm and Approachable Voice: Even when discussing elegant or traditional aspects, the tone should remain helpful, sincere, and inviting, reflecting Jackie's noted customer interaction style.
• •Educate and Inspire: Position copy not just to sell, but to share knowledge, inspire creativity, and foster a deeper appreciation for the art of embroidery. This aligns with the educational value the brand provides.

Social Perception

High-Quality, Artistic, Trustworthy, Sincere, Unique, Special, Environmentally Conscious, Knowledgeable, Passionate Resource, Respected Small Business

Copy Examples

• •Unearth the timeless beauty of hand embroidery with our newest pattern, 'The Meadow Bloom.' Each stitch is a whisper of tradition, designed with love from our Maine studio to your creative hands. Crafted for moments of quiet joy and sustainable artistry. Download yours today and stitch a piece of forever. #BroiderieStitch #HandEmbroidery #SustainableCraft
• •More than just a handkerchief, it's a whispered sentiment, a cherished memory stitched in fine linen. Each custom piece from Broiderie Stitch is a collaboration of your story and our dedication to old-world elegance. Let us craft an heirloom for your most precious moments. Inquire about your bespoke design. #HeirloomQuality #CustomEmbroidery #BroiderieStitchElegance
• •At Broiderie Stitch, every thread tells a story of care – for our craft, our customers, and our planet. From carbon-neutral shipping to thoughtfully sourced, compostable linens, we believe in beauty that doesn't cost the Earth. Join us in stitching a more sustainable future, one exquisite piece at a time. #EcoConsciousCraft #SustainableStitching #BroiderieStitchValues
• •Discover the captivating art of Temari. Each intricate ball is a testament to patience and precision, hand-embroidered in our studio to bring a touch of unique Japanese folk art into your home. A perfect, thoughtful gift or a treasured addition to your own collection. Experience the sincere craftsmanship of Broiderie Stitch. #TemariArt #HandmadeDecor #BroiderieStitch
• •Unlock your creativity and the serene art of hand embroidery. Our downloadable patterns and step-by-step tutorials are designed with the aspiring artisan in mind, guided by Jackie's passion and expertise. Begin your stitching journey today and create something truly beautiful and lasting. #LearnEmbroidery #BroiderieStitchTutorials #CraftYourStory