Brand Tone

Knowledgeable, Caring, Helpful, Approachable, Professional, Trustworthy, Modern and Engaging

Brand Values

• •Quality
• •Knowledge & Science
• •Animal Welfare
• •Customer Focus & Service
• •Tradition & Experience
• •Natural Solutions

Best Practices

• •Prioritize "Knowledgeable & Caring": Every piece of copy should aim to educate and demonstrate genuine concern for animal well-being. Use clear, informative language but infuse it with warmth and empathy.
• •Back Claims with Evidence (Implicitly or Explicitly): Refer to "high-quality ingredients," "scientific formulation," or "expert recommendations" to reinforce trustworthiness without always needing to cite specific studies in consumer-facing copy.
• •Use "Feeding with Heart and Consideration" as a Guiding Principle: Let this core message influence the choice of words and the overall sentiment of the copy.
• •Adapt to the Platform, Maintain Core Values: While the tone on TikTok might be more playful than a product brochure, the underlying values of quality, care, and expertise should still be evident.
• •Focus on Solutions and Benefits: Frame product descriptions and advice around how Brogaarden helps animal owners solve problems (e.g., sensitive digestion, need for performance, picky eaters) and achieve positive outcomes for their animals (e.g., better health, improved energy, shiny coat).

Social Perception

Positive, Trusted by Professionals, Helpful Resource, Community-Oriented

Copy Examples

• •Facebook/Instagram Post (Horse Feed): Fuel your champion from the inside out. Brogaarden's Optimal 9 Build & Shape is scientifically formulated with high-quality protein and essential amino acids to support muscle development and peak condition. Because we believe every horse deserves nutrition crafted with heart and expertise. Learn more and find the perfect match for your horse [link]. #Brogaarden #HorseNutrition #PerformanceHorses #FeedingWithCare
• •Website Banner (Dog Food): Happy Dog, Healthy Life. Discover Brogaarden's range of premium dog food, made with carefully selected ingredients to support your dog's vitality at every stage. From playful puppies to cherished seniors, we're committed to their well-being. Explore our recipes [link]. #BrogaardenDog #PremiumPetFood #HealthyDog
• •Product Description (Cat Food): For the discerning feline: Brogaarden's Grain-Free Cat Food with Turkey offers a highly digestible, protein-rich meal that even the fussiest eaters will adore. Packed with essential nutrients for a shiny coat, healthy digestion, and boundless energy. Because your cat deserves the best. See ingredients [link]. #HappyCat #GrainFreeCatFood #BrogaardenCat
• •Email Newsletter Snippet (General): Expert advice at your fingertips! Did you know Brogaarden offers personalized feeding consultations? Our experienced veterinarians and nutrition advisors are here to help you create the ideal feeding plan for your horse, dog, or cat, based on the latest research. Book your free consultation today [link]. #AnimalWelfare #ExpertAdvice #Brogaarden
• •Sponsored Content (Equestrian Blog): Brogaarden: Over 125 years of passion for animal nutrition. We combine generations of experience with cutting-edge science to create feeds that truly make a difference to your horse's health and performance. Trust in tradition, invest in their future. Explore the Brogaarden difference [link]. #EquestrianLife #HorseCare #TrustedNutrition