Brand Tone

Welcoming, Friendly, Informative, Enthusiastic, Traditional, Quality-Conscious, Proudly Scottish, Slightly Upscale but Accessible

Brand Values

• •Quality
• •Scottish Heritage
• •Customer Experience
• •Variety & Choice
• •Community Focus
• •Authenticity

Best Practices

• •Incorporate gentle nods to Scottish heritage, perhaps a touch of local dialect (used sparingly and appropriately for a broad audience), or references to Scottish landscapes and traditions. Avoid forced or stereotypical language.
• •Whether describing a shortbread or a tweed jacket, highlight the quality of ingredients, the skill involved in its making, or its traditional roots.
• •Use inviting language. Address the audience directly (e.g., "Come and discover," "You'll find"). Respond to comments and messages with warmth.
• •Help the audience imagine the experience. Use words that appeal to the senses – the taste of fresh baking, the feel of soft cashmere, the sight of beautiful gifts. This is especially important given the "destination" aspect of the brand.
• •Instead of saying "we have great gifts," describe a few unique gift ideas or share a customer story about finding the perfect present. Showcase the experience and the products in action.

Social Perception

A Destination Experience, High-Quality Scottish Goods, Good Food, A Treat or Special Outing, Popular & Sometimes Busy, Reliable & Established

Copy Examples

• •Step into a wee bit of Highland magic! ✨ Our new collection of hand-knitted Arran sweaters has just arrived, perfect for keeping you cozy as the evenings draw in. Crafted with tradition and the finest Scottish wool – come and find your favourite. #BrodieCountryfare #ScottishKnitwear #ArranSweater #SupportLocal #MadeInScotland
• •Scone to be wild! 😉 Our freshly baked scones, served warm with clotted cream and homemade jam, are calling your name. The perfect treat to accompany your browse through Brodie. 🍓 #BrodieCafe #AfternoonTea #FreshlyBaked #ScottishBaking #MoraySpeyside
• •Discover the Flavours of Autumn at Brodie Countryfare. From rich game pies in our Foodhall to warming cashmere in our clothing department, embrace the season with Scottish style and taste.
• •Looking for a gift that truly says 'Scotland'? Explore our curated selection of unique whiskies, artisan crafts, and luxurious textiles. Find something special for every occasion at Brodie Countryfare.
• •Brodie Countryfare: Your Highland escape for exceptional food, unique gifts, and timeless Scottish style. More than a store, it's an experience. Visit us in Moray.