Brand Tone

Reassuring, professional, and collaborative, focusing on partnership and transparency. The language is supportive and client-focused, avoiding jargon.

Brand Values

• •Customization and Partnership
• •Quality Craftsmanship
• •Honesty and Transparency
• •Community Commitment
• •Flexibility

Best Practices

• •Always Use "Partner" Language: Frame the client relationship as a partnership. Use words like "collaborate," "with you," "together," and "your partner" to reinforce the brand's collaborative value.
• •Emphasize Transparency and Honesty: Regularly mention the "exact quote" and "no hidden fees" promises in marketing materials to build trust and address a common customer pain point.
• •Lead with Quality and Craftsmanship: Use descriptive words that evoke durability and excellence, such as "built to last," "quality craftsmanship," and "high-quality home," to anchor the brand's core offering.
• •Maintain a Reassuring and Approachable Tone: Write in a way that is professional yet calming. Avoid overly corporate or sales-heavy language. The goal is to make a daunting process feel secure and achievable for the client.
• •Show, Don't Just Tell: Use testimonials and project stories to illustrate brand values in action. Instead of just saying "we are trustworthy," use a quote from a client that says, "The entire process from start to end was easy." This provides social proof and makes the brand promises more tangible.

Social Perception

Very positive. Clients perceive Broder Homes as trustworthy, professional, and satisfying. They feel treated as partners, not just customers. The brand is seen as a reliable, high-quality builder that removes stress from home construction, characterized by a relaxed, caring, and hardworking attitude.

Copy Examples

• •Don't just buy a house, build a life. At Broder Homes, we partner with you to create a custom home that truly fits your family's needs. From open-concept kitchens to personalized living spaces, we build your dream with honesty and quality craftsmanship. Let's start the conversation.
• •We believe in transparent pricing and a truly collaborative process. Get an exact quote before we break ground, and enjoy open communication every step of the way. Your dream home is a partnership, and we're here to build it with you.
• •It all starts with a vision. ✨ We had the pleasure of partnering with the Miller family to bring their dream kitchen to life. Our process is about more than just building; it's about listening, collaborating, and ensuring every detail reflects you. #BroderHomes #CustomHome #DreamKitchen #QualityCraftsmanship #AlbertaHomes
• •For over 15 years, we've been building more than houses in Central Alberta; we've been building trust. Our commitment is to quality craftsmanship, honest communication, and a building experience that's as solid as our homes. Build with a partner you can count on.
• •We believe that building homes is about building communities. In 2016, we were proud to partner with the City of Lacombe on the Henner's Village project to provide affordable homeownership opportunities. At Broder Homes, our commitment to craftsmanship is matched only by our commitment to the communities we serve. #Community #CorporateResponsibility #CustomBuilder #Alberta