Brand Tone

Expressive & Bold, Fun & Energetic, Empowering, Trendy & Fashion-Forward, Approachable & Friendly, Community-Oriented

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Female Empowerment
• •Entrepreneurial Spirit
• •Customer Connection
• •Adaptability & Responsiveness
• •Ethical Conduct

Best Practices

• •Embrace 'Expressive' Language: Use vivid, energetic, and confident words. Encourage customers to 'tell their story,' 'show their pride,' or 'make a statement.'
• •Stay Relatable and Inclusive: While aspirational, use friendly and inclusive language. Terms like 'babe', 'your crew,' or 'your vibe' can create connection, but ensure it aligns with the target audience for each specific message.
• •Highlight Uniqueness and Personalization: Continuously emphasize the custom-made, one-of-a-kind aspect of the products. Use phrases like 'your design,' '1-of-1 piece,' 'tailored to you.'
• •Incorporate a Sense of Fun and Occasion: Connect the apparel to exciting events, locations, or milestones (game days, vacations, celebrations). Use celebratory and enthusiastic wording.
• •Channel Empowerment: Weave in messages of confidence, individuality, and passion, reflecting the founder's story and the brand's ethos of self-expression and female entrepreneurship.

Social Perception

As a Go-To for Custom Fan Gear, Trendy and Desirable, Unique and Personal, Associated with Specific Lifestyles/Locations, Innovative and Fun

Copy Examples

• •Headline: Your Story. Your Style. Your Jacket. Body: Don't just wear a brand, wear you. At BROdenim, we turn your passions into statement pieces. Design your dream custom apparel today and let your clothes do the talking. #BROdenim #WearYourStory
• •Headline: Game Day Just Got a Major Upgrade. Body: Rep your team like never before. BROdenim creates custom fan gear that’s as unique as your cheer. Stand out in the stands and show your colors, your way. Tag a fellow fan who needs this! #GameDayStyle #CustomFanGear #BROdenim
• •Headline: Nantucket Nights & Custom Lights. Body: Heading to the island? Pack the piece that says it all. Our custom Nantucket collection is here to make your coastal memories even more stylish. What will your BROdenim say about your ACK adventure? ✨ #Nantucket #CustomHoodie #BROdenimTravels
• •Headline: Boss Babe Alert: Design Your Power Piece. Body: Founded on passion and a dream, BROdenim is all about empowering you to express yourself. Create a 1-of-1 design that screams confidence. Because you're not just wearing a jacket, you're wearing your ambition. #FemaleEmpowerment #CustomFashion #BROdenim
• •Headline: Spotted: [Celebrity Name] rocking their custom BROdenim! Body: Get the look that everyone’s talking about! We love seeing how you style your unique BROdenim pieces. From the stadium lights to city streets, make your mark. Tap to start your custom design! #CelebrityStyle #BROdenim #CustomMade