Brand Tone

Charming, Inspirational, and slightly Evocative

Brand Values

• •Uniqueness & Personality
• •Quality & Craftsmanship
• •Nostalgia & Timelessness
• •Customer Satisfaction
• •Passion for Decoration

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your core brand personality (e.g., Charming, Inspirational, Knowledgeable, Authentic) and then lists "Do's" and "Don'ts" for language. For example: *Do: Use evocative adjectives. Don't: Use overly technical jargon.*
• •Storytelling is Key: Frame product descriptions and social media posts around the story the item can tell or the feeling it can evoke, rather than just listing features. Connect with the customer's aspirations and emotions.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy consistently matches the aesthetic of the visuals. If the images are warm and rustic, the language should also be warm and inviting, not cold or overly formal.
• •Speak to Your Audience: Understand who your ideal customer is (e.g., someone who appreciates uniqueness, character, and perhaps a touch of nostalgia) and use language that resonates with them. The current use of Spanish in social media and the website should be maintained if the primary target remains Spanish-speaking.
• •Consistency Across All Channels: Whether it's a product description, an Instagram caption, a Facebook post, or an email, the underlying brand tone should feel consistent. This builds recognition and trust. Regular internal review of content can help maintain this.

Social Perception

A Go-To for Unique Finds, Stylish & Tasteful, Reliable Local & Online Presence, Inspirational Resource

Copy Examples

• •Homepage Banner: "Discover pieces that tell your story. Brocantia: Where unique charm meets timeless style for your home."
• •Product Description (e.g., for a vintage-style lamp): "Let a warm glow dance across your room. Our [Product Name] lamp isn't just a light source; it's a whisper of nostalgia, ready to add a touch of vintage soul to your favorite corner."
• •Instagram Post (featuring a styled living room): "Crafting corners that comfort and inspire. ✨ Imagine unwinding here after a long day. What Brocantia piece would complete your sanctuary? #BrocantiaHome #VintageCharm #DecorInspo #UniqueLiving"
• •Email Newsletter Subject: "Psst... New Arrivals to Fall in Love With (and a little inspiration for your weekend!)"
• •About Us Snippet: "At Brocantia, we believe every home should be a collection of what you love. We travel, we search, we curate – all to bring you those special, soulful pieces that transform a house into a uniquely personal haven."