Brand Tone

friendly, community-oriented, and encouraging

Brand Values

• •Community
• •Customer Service
• •Affordability and Quality
• •Inclusivity
• •Faith and Family

Best Practices

• •Always Use a Conversational, Friendly Tone: Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Avoid overly formal or corporate language.
• •Highlight Community at Every Opportunity: Regularly reference the Facebook group in emails and other social media posts. Encourage sharing and interaction to reinforce the brand's community-centric value.
• •Emphasize Inclusivity in Your Language: Consistently mention the full-size range (S-3X) in product descriptions and announcements. This normalizes and celebrates size diversity, making all customers feel welcome.
• •Weave in Your Values Naturally: Subtly mention being a "mother-daughter," "Christian-based," or "small" business. This builds trust and resonates with customers who share those values without being preachy. For example, "From our family to yours, we hope you love this collection."
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "a cotton t-shirt," describe it as "the coziest, comfiest tee for your busy mom-life" or "the perfect top to feel put-together on the go." Connect the product to the customer's life and how it will make them feel.

Social Perception

Overwhelmingly positive; seen as trustworthy, reliable, and growing. Praised for high-quality, stylish, affordable, inclusive products, excellent customer service, fast shipping, and wide variety of styles.

Copy Examples

• •Hello, weekend! ✨ Our newest collection just dropped, and it's filled with pieces that make you feel as amazing as you are. From breezy tops to the perfect date-night dress, we've got you covered (in sizes S-3X!). Come find your new favorite outfit! Link in bio to shop, friends! #BRBStyle #NewArrivals #BoutiqueLove
• •Hey friend! We believe every day is a reason to celebrate. That's why we've handpicked these gorgeous embroidered sweatshirts and accessories—perfect for adding a little joy to your wardrobe. P.S. We love seeing how you style your BRB finds, so don't forget to share in the Facebook group! [Shop Now Button]
• •Style You'll Love, Prices You'll Adore. Quality, trendy fashion for every body. New arrivals weekly!
• •Hey VIPs! ❤️ You get the first look! We're doing a special pre-order on these adorable custom 'Mama' sweatshirts before they hit the site. Comment below with your size and color to claim yours! Thank you for being the best part of Broad River Boutique! #CommunityFirst #BRBVIP
• •Packing up your happy mail! 💌 Each order is made with so much love and a little prayer that you feel beautiful and confident in it. Thank you for supporting our mother-daughter dream! #SmallBusiness #BoutiqueLife #PackingOrders #MadeWithLove