Brand Tone

Professional, Innovative, Authoritative, Solution-Oriented, Caring, Slightly Technical but Accessible

Brand Values

• •Sustainability
• •Innovation & Originality
• •Health & Well-being
• •Quality & Efficiency
• •Responsibility & Ethics
• •Customer Focus

Best Practices

• •Maintain a balance between technical details and accessible language, focusing on benefits for the average consumer.
• •Emphasize the brand's commitment to sustainability, innovation, and customer well-being in all communications.
• •Ensure consistency in messaging across all platforms, reinforcing core values and the mission 'FOR HUMANITY'S FUTURE'.
• •Translate technical specifications into tangible benefits (e.g., "filters particles down to 0.025 by 99.9%" becomes "breathe air 100 times cleaner, free from harmful pollutants and allergens").
• •Ensure this is accessible to everyone creating content. This reinforces core values.

Social Perception

Innovative Leader (in specific niches), Environmentally Conscious, Provider of Health Solutions, Mixed Product Experience, Technologically Advanced

Copy Examples

• •Invest in a healthier environment and a lower energy bill.
• •From Our Labs to Your Living Room: BROAD's Commitment to a Healthier Tomorrow.
• •BROAD Group has been at the forefront of environmental technology since 1988.
• •Our AirPro series and electrostatic purification systems are born from a deep understanding of air science, offering you unparalleled performance in air purification.
• •From particles to neutralizing airborne pathogens, BROAD’s fresh air systems are designed with your family’s health and safety as our top priority.