Brand Tone

Professional, Innovative, and Educational, with a strong secondary tone of Mission-Driven and Health-Conscious.

Brand Values

• •Innovation and Technology
• •Health and Well-being
• •Sustainability
• •Quality and Efficacy
• •Responsibility

Best Practices

• •Lead with a Bold Claim, Backed by a Specific Datum: Start with an attention-grabbing statement like "Make indoor air 100 times cleaner" and immediately follow with the technology that enables it, such as "99.9% PM2.5 filtration." This reinforces the innovative and confident tone.
• •Translate Technical Features into Human Benefits: Always connect the "what" (e.g., electrostatic cleaner) to the "so what" (e.g., "fewer sick days," "no more waking up with a dry throat"). This makes the technology relatable and underscores the brand's health-conscious values.
• •Segment Your Messaging: Use highly technical, ROI-focused language for your B2B audience on LinkedIn. On consumer-facing platforms like Facebook or Instagram, simplify the language and focus on emotional benefits like peace of mind, family health, and comfort.
• •Embrace the "Why": Consistently communicate the brand's mission. Phrases like "we believe environmental protection is more important than profit" and "a responsibility to humanity" elevate the brand beyond a simple product manufacturer to a mission-driven innovator.
• •Maintain Visual and Linguistic Professionalism: Ensure all communications are polished, well-edited, and visually clean. Use high-quality imagery and a consistent design language. Avoid overly casual slang or humor, which would conflict with the established professional and authoritative tone.

Social Perception

For B2B/Industry, BROAD is perceived as a major innovator and leader in high-efficiency HVAC and sustainable building technologies. For B2C/General Public, it is seen as a premium, high-tech brand, appealing to health-conscious individuals willing to invest in high-performance solutions, holding a strong reputation within its niche.

Copy Examples

• •Headline: Stop Recirculating Stale Air. It's Costing Your Business More Than You Think. Body: Productivity, employee health, and energy bills are all tied to indoor air quality. Our ERV systems provide a 100% fresh air supply while recovering 80% of heat energy, a dual-function innovation that traditional systems can't match. Invest in a healthier, more efficient building. #BROAD #IndoorAirQuality #Sustainability #HVAC #EnergyEfficiency
• •Headline: This is More Than an Air Purifier. It’s a Commitment to Your Family's Health. Body: Don't just filter air, transform it. Our electrostatic purifiers capture 99.9% of PM2.5, viruses, and allergens, creating a medically clean environment in your home. Breathe the difference that true innovation makes.
• •Headline: Your Little One Breathes 2x Faster Than You. What Are They Breathing In? Image: A peaceful, clean nursery with an unobtrusive BROAD air purifier. Body: Ensure every breath is pure. The BROAD TA400 operates silently to remove dust, VOCs, and bacteria from your nursery. Because a healthy start begins with the air they breathe. Shop now for peace of mind. #CleanAir #NurseryEssentials #HealthyHome
• •Subject: An Update on Our Commitment to Sustainable Innovation. Body: As a valued partner, you know our dedication to pushing boundaries. We're proud to announce our 12th generation absorption chiller, further cutting carbon emissions and operational costs. We continue to innovate for the planet and for our partners' success. Read about our latest advancements.
• •Video: A short, sleek video showing the portable AirPro mask being used by someone jogging through a city. Text: Your personal clean air bubble. The AirPro Mask delivers HEPA-filtered air directly to you, so you can run, commute, and live without worrying about pollutants or allergens. 99.9% purification, 100% freedom. #BROADFreshAir #AirProMask #WearableTech #CityLife