Brand Tone

Minimalist, Sophisticated, and Serene

Brand Values

• •Quality and Craftsmanship
• •Health and Sustainability
• •Aesthetic Integrity
• •Sensory Experience
• •Curated Exclusivity

Best Practices

• •Use a Refined Vocabulary
• •Focus on Sensory Language
• •Emphasize White Space
• •Consistently Highlight Core Values
• •Maintain a Calm Tone in Community Management

Social Perception

a premium, aspirational home fragrance brand

Copy Examples

• •Grounded and serene. Notes of damp earth, rich oakmoss, and golden amber create a sanctuary in your space. Unwind with our signature OAKMOSS scent.
• •The art of slowing down begins with intention. As the day fades, light a candle, pour a cup of tea, and let the quiet moments in. Our collection is crafted to transform your home into a haven of tranquility. Find your signature scent.
• •Pure, Mindful Fragrance. Discover our collection of hand-poured, 100% soy wax candles. Vegan, non-toxic, and designed for the modern home.
• •Elevate your atmosphere. Sophisticated scents for everyday living. Shop BRNTWD.
• •BRNTWD was born from a belief that fragrance should be as clean and thoughtful as the spaces it inhabites. We pour every candle by hand in small batches, using only 100% soy wax and premium, non-toxic fragrance oils. Our minimalist design ensures each candle complements your home, creating moments of calm and simple luxury.