Brand Tone

Conscious & Caring, Informative & Transparent, Positive & Uplifting, Approachable & Friendly, Passionate & Mission-Driven

Brand Values

• •Sustainability
• •Clean & Safe Ingredients
• •Effectiveness
• •Transparency
• •Cruelty-Free & Vegan
• •Giving Back
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document BRIXY's tone, values, personality traits, and key messaging points. Share this with anyone creating content.
• •Prioritize "Planet-First" Language: Consistently weave in the sustainability mission, emphasizing plastic reduction, clean ingredients, and the positive environmental impact of choosing BRIXY.
• •Be Genuinely Enthusiastic and Positive: Reflect the passion behind the brand. Whether talking about ingredients or environmental impact, let the genuine care and excitement shine through.
• •Educate, Don't Preach: Inform the audience about the benefits of plastic-free living and clean ingredients in an accessible and encouraging way, rather than using guilt or overly technical jargon.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the friendly, helpful, and caring tone. Personalize responses where possible and address concerns with transparency.

Social Perception

Eco-Conscious Choice, High Quality & Effective, Trustworthy, Innovative & Modern, Good Value

Copy Examples

• •Headline for a new product: "Meet the Bar That’s Raising the Bar. Pure ingredients, zero plastic, all brilliance. Discover the BRIXY difference for your hair."
• •Social Media Post (Instagram): "Sunshine in a bar! ☀️ Our Citrus Body Wash Bar is packed with natural extracts to invigorate your senses and nourishing oils to leave your skin glowing. All while keeping plastic out of our beautiful oceans. #GoBrixy #PlasticFree #CleanBeauty #SustainableLiving"
• •Email Subject Line: "Tired of Plastic? So Were We. That's Why We Created BRIXY."
• •Product Description Snippet: "Each BRIXY conditioner bar is lovingly crafted with ingredients like shea butter and argan oil – and none of the harsh stuff. We believe in full transparency, so you always know exactly what you’re putting on your body. Healthy hair, happy planet."
• •About Us Section Excerpt: "From day one, our mission has been simple: create amazing personal care that’s kind to you and kind to Earth. We’re not just making bars; we’re making a statement that exceptional beauty doesn’t need a plastic bottle. Join us in the movement. #BetterBarBetterPlanet"