Brand Tone

Authentic & Passionate, Community-Focused & Inclusive, Vibrant & Energetic, Playful & Witty, Approachable & Unpretentious

Brand Values

• •Community Connection
• •Quality & Craftsmanship
• •Inclusivity & Openness
• •Authenticity & Storytelling
• •Passion
• •Ambition
• •Being a Good Employer

Best Practices

• •Always Root in Brixton: Every piece of copy should feel like it comes from Brixton. Use local landmarks, cultural references, and the area's unique energy as inspiration. If it doesn’t sound like Brixton, it doesn’t sound like the brand.
• •Balance Passion with Playfulness: Share your genuine love for beer and community, but don’t be afraid to inject humor and wit. The tone should be enthusiastic and engaging, not overly serious or corporate.
• •Speak Inclusively: Write for everyone. Avoid jargon or overly niche craft beer language that might alienate newcomers. Emphasize the joy of sharing good beer with good people.
• •Tell a Story: Connect beers to their inspirations – a place, a feeling, a piece of Brixton history. This adds depth and authenticity, making the brand more than just a product.
• •Be Bold and Vibrant (Like the Cans): Let the copy reflect the visual identity. Use dynamic language, be confident, and convey the "buzz and electricity" the brand often refers to. Avoid passive or subdued phrasing.

Social Perception

Positively Associated with Brixton, Good Quality, Accessible Beer, Vibrant and Recognizable Branding, Community Contributor, Awareness of Heineken Affiliation, Seen as a Local Success Story

Copy Examples

• •Headline: Taste the Electric Heart of Brixton. Body: Our Electric IPA isn't just a beer; it's a vibe. Brewed with the same unstoppable energy that pulses through Brixton's streets. Get a can and plug into the flavour. #BrixtonBrewery #ElectricIPA #TasteOfBrixton
• •Headline: More Than Just a Brewery. We're Brixton. Body: From day one, we’ve been about celebrating the spirit of our neighbourhood. Every sip tells a story of community, creativity, and damn good beer. Join the family. #WeAreBrixton #CommunityBrewed #BrixtonBeer
• •Headline: Your Week Deserves a Proper Pint. Body: Reliance Pale Ale: your go-to for easy-drinking flavour. Crisp, refreshing, and as dependable as our Brixton roots. Why wait for the weekend? #ReliancePaleAle #CraftBeer #BrixtonBrewery #MidweekCheers
• •Headline: Coldharbour Lager: Cool Name, Cooler Taste. Body: Inspired by the legendary Coldharbour Lane, this lager is your fearless refuge from thirst. Smooth, crisp, and full of craft character. Open one up and chill out, Brixton style. #ColdharbourLager #LagerLife #BrixtonVibes
• •Headline: Get a Taste of Brixton, Wherever You Are. Body: We bottle the grit, the glitter, and the unbeatable spirit of SW9. Our beers are a journey to the heart of South London. Find your flavour. #BrixtonBrewery #SouthLondonProud #CraftBeerCulture