Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Community-Oriented, Helpful and Solution-Oriented

Brand Values

• •Functionality and Practicality
• •Style and Aesthetics ("Cuteness")
• •Quality
• •Versatility
• •Adventure and Lifestyle
• •Accessibility/Value

Best Practices

• •Stay Authentic and Relatable: Use a conversational, friendly voice, much like how Kimberly, the owner, communicates. Avoid overly corporate or stiff language. Share real customer stories and experiences.
• •Embrace Enthusiasm (with Emojis!): Incorporate positive language, exclamation points, and relevant emojis to convey excitement and fun, reflecting the "cute" and "adventure" aspects of the brand.
• •Highlight Solutions and Benefits: Focus on how the bags make life easier, more organized, and cuter. Instead of just listing features, explain the benefits (e.g., "never lose your keys again with our handy key clasp!").
• •Encourage Engagement and Community: Actively invite interaction, ask questions, and use calls-to-action that foster a sense of belonging (e.g., "Show us how you style your Brixley!", "Join our Brixley Girlies group!").
• •Keep it Visually Consistent: While this is about copywriting, ensure the visual elements accompanying the copy (images, videos) align with the bright, stylish, and practical vibe of the brand. The copy and visuals should tell the same story.

Social Perception

Highly Positive, TikTok Driven, Practical and Stylish Solution, Good for Everyday and Travel, Responsive to Customer Needs

Copy Examples

• •Headline: Adventure Awaits! Your Brixley Bag is Ready for Anything. Body: Tired of juggling your phone, keys, and wallet? Our crossbody slings keep your essentials secure and stylish, so you can focus on making memories! So many cute colors, you’ll want them all! ✨ #BrixleyBags #HandsFreeHooray #TravelMadeCuter
• •Headline: OMG! 😍 You CAN Fit Everything! Body: Seriously, it’s like Mary Poppins’ bag, but cuter! Our [Specific Bag Name, e.g., Medium Crossbody Sling] has pockets for days (cards, keys, lippy, even your Kindle!). Where will you take yours? Show us! #BrixleyHaul #OrganizedLife #CuteAndFunctional
• •Headline: From Errand Runs to Epic Trips – Brixley Has Your Back (or Front!). Body: Wear it as a crossbody, a fanny pack, or even a mini backpack! Our versatile bags adapt to YOUR day. Made with durable, adventure-proof materials because life happens! 😉 #BrixleyEveryday #VersatileStyle #ReadyForAdventure
• •Headline: Join the Brixley Fam! 👋 What’s In *Your* Bag? Body: We LOVE seeing how you rock your Brixley! From daily must-haves to travel treasures, our bags are designed to carry it all with a pop of fun. Tag us @brixleybags for a chance to be featured! #BrixleyCommunity #WhatsInMyBrixley #TravelEssentials
• •Headline: Spill the Tea (Not Your Stuff!): Our Water-Resistant Wonders! Body: Oops-proof and adventure-ready! 💧 Many of our Brixley Bags feature water-resistant fabric to keep your goodies safe and dry, no matter where life takes you. Explore our new arrivals and find your perfect travel (and life!) companion. #BrixleyProof #WorryFreeTravel #StylishAndSmart