Brand Tone

Elegant, aspirational, caring, thoughtful, trustworthy, and quality-focused.

Brand Values

• •Lasting Beauty
• •Quality & Craftsmanship
• •Customer Joy & Gifting
• •Elegance & Style

Best Practices

• •Use Evocative and Sensory Language: Incorporate words that appeal to sight, touch, and smell. Use terms like "elegant," "luxurious," "soft," "delicate," and "charming" to create an aspirational and sensory experience for the reader.
• •Focus on the "Forever" Benefit: Always tie the product back to its core value proposition: longevity. Use phrases like "timeless beauty," "everlasting," "never wilts," and "a gift for years to come" to reinforce this key differentiator.
• •Frame as the Perfect Gift: Position the copy around the act of giving. Ask questions like, "Looking for the perfect gift for her?" and highlight features like personalized cards and scent options to make the buyer feel like they are crafting a thoughtful present.
• •Showcase Quality and Craftsmanship: Mention that the bouquets are "handmade" or "crafted from high-quality materials." This language justifies the price point and builds trust by assuring the customer they are buying a premium product.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the elegant and clean tone of the copy is mirrored in the visual assets used alongside it. The photography should be bright, polished, and professional to match the sophisticated brand voice.

Social Perception

Perceived as a high-quality, reliable Danish brand offering positive customer experiences and excellent gifting options.

Copy Examples

• •Beauty That Never Fades. Why give flowers that only last a week? Our eternity bouquets are handcrafted to bring timeless elegance to any room, year after year. The perfect gift for a love that’s everlasting.
• •The Art of Thoughtful Gifting. Make every occasion memorable. Choose a handmade BRIVY bouquet in a luxurious velvet box, add a personal message, and select a delicate scent for a gift that truly speaks from the heart.
• •Elegance, Delivered. Transform your space with a touch of everlasting charm. Our lifelike silk flowers capture the delicate beauty of a fresh bouquet without any of the upkeep. Style that lasts, effortlessly.
• •More Than Flowers, It's a Feeling. From the soft petals to the gentle fragrance, a BRIVY bouquet is an experience. The perfect way to say "I'm thinking of you" with a gift that brings joy every single day.
• •The Sustainable Choice for a Beautiful Home. Love the look of fresh flowers but not the waste? Our stunning eternity bouquets offer all the beauty with none of the expiration date. A chic, eco-friendly statement for the modern home.