Brand Tone

Joyful & Playful, Creative & Expressive, Conscious & Mindful, and Personal & Passionate, reflecting a deep connection to the founder's vision.

Brand Values

• •Joy & Self-Expression
• •Ethical Production
• •Sustainability & Longevity
• •Quality & Design
• •Community & Connection

Best Practices

• •Lead with Joy: Use an optimistic and enthusiastic vocabulary. Words like "joy," "play," "happy," "creative," and "experiment" should be central to the brand's voice.
• •Emphasize "Repeating": Frame wearing an outfit multiple times as a positive. Use phrases like "outfit repeater," "made to last," and "wear it your way, always" to promote sustainability and timelessness.
• •Be Transparent About Ethics: When mentioning production, be specific. Use phrases like "ethically made in Spain," "small-batch production," and "mindful design" to build trust and reinforce brand values.
• •Maintain a Personal Connection: Continue to tell the founder's story. Use "I" and "my hope is" in founder-focused content to keep the brand personal and relatable.
• •Focus on the "How it Feels": Write copy that evokes the feeling of wearing the clothesthe confidence, the creativity, the joy. Connect the product to the emotional benefit, not just its physical features.

Social Perception

Likely perceived as a niche, independent label for those who seek unique, colorful, and ethically made clothing. Customers are drawn to the personal story of the founder and the brand_s anti-fast-fashion stance, viewing it as a premium, thoughtful brand offering a joyful way to engage with fashion.

Copy Examples

• •Your daily dose of joy is here. Our Lovely Cardigan isn't just a layer; it's a mood-booster, a conversation-starter, and your new favorite outfit repeater. Ethically crafted in Spain for endless creative expression. #BrittneyPorter #Knitwear #JoyfulDressing
• •Meet the Tame Wrap Skirtdesigned for the creative dresser. With its effortless silhouette, it_s the perfect canvas for your style, whether you_re heading to the office or out to play. Mindfully designed and conscientiously created, this is a piece you'll reach for again and again.
• •Outfits to be a part of | New Arrivals Inside!
• •Tired of clothes that don't last? At Brittney Porter, we design knitwear that begs to be worn on repeat. We prioritize ethical, small-batch manufacturing and timeless, joyful designs. Discover pieces you'll love for years to come.
• •We believe getting dressed should be a joy-filled ritual. That's why Brittney Porter knitwear is driven by a love of color, ethical production, and inspiring your most creative self. Each piece is designed to be a cherished part of your story.