Brand Tone

Artisanal & Passionate, Personal & Approachable, Elegant & Whimsical, Storytelling & Evocative, Authentic & Sincere

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Connection to Nature/Earth
• •Personal Expression & Joy
• •Artisan Integrity & Passion
• •Timelessness & Refinement

Best Practices

• •Embody the Artisan's Voice: Write as if Brittany herself is speaking, especially in "About" sections, email newsletters, and direct social media interactions. Use "I" and "my" when appropriate to maintain that personal connection. Refer to her passion and personal story.
• •Weave in "Magical" and "Unique" Language: Consistently use words that evoke a sense of wonder, individuality, and the special nature of handcrafted items (e.g., "magical," "one-of-a-kind," "treasure," "spirit," "energy," "heart-picked").
• •Balance Whimsy with Elegance: While the brand has a fun and whimsical side, ensure copy also reflects the timelessness, refinement, and quality of the materials. Avoid overly casual slang that might detract from the perceived value.
• •Tell the Story Behind the Stones and Designs: Connect product descriptions to the inspiration, the natural origin of the gemstones, or the feeling they are meant to evoke. This reinforces the "connection to Earth" value.
• •Maintain a Personal and Appreciative Closing: In customer communications, thank you notes, or even general posts, maintain a warm, grateful, and approachable tone. This mirrors the positive perception of Brittany's personal touch.

Social Perception

Highly Positive, Seen as Special/Magical, Appreciation for the Artisan, Trustworthy & High Quality, Gift-Worthy

Copy Examples

• •Instagram Post (New Collection): Whispers of the earth, spun into light. ✨ Our new collection, 'Terra Lumina,' is here. Each gemstone, heart-picked by Brittany, tells a story of ancient beauty, handcrafted with love just for you. Discover pieces as unique as your own journey. Link in bio to find your magic.
• •Product Description (Specific Necklace): Meet the 'Serene Daydream' necklace. Like sunlight dappling through leaves, this hand-knotted strand of [Gemstone Name] dances with soft hues and gentle energy. Brittany designed this piece envisioning moments of quiet joy and effortless elegance. Let it be a reminder of the beauty in simplicity, a timeless treasure to accompany your everyday.
• •"About Us" Snippet (Website): It started with a gift for a beloved daughter and blossomed into a passion for connecting others with the earth's artistry. Brittany Myra Jewelry is more than adornment; it's a feeling. Each piece is slowly, thoughtfully handcrafted in our Tennessee studio, imbuing natural gemstones with intention and a touch of whimsy. We believe in jewelry that feels like *you* – unique, joyful, and effortlessly beautiful.
• •Facebook Ad (Promoting Permanent Jewelry): Seal a memory, a moment, a bond. ✨ Experience the art of permanent jewelry with Brittany Myra. Delicate, timeless chains, custom-fitted and seamlessly welded for an effortless sparkle that stays with you. Book your personal appointment and let's create your forever piece, together. #PermanentJewelry #Handcrafted #BrittanyMyraJewelry #NashvilleJewelry
• •Email to Subscribers (Highlighting Craftsmanship): Hello [Customer Name], Ever wonder what makes each Brittany Myra piece so special? It’s in the patient hands that select each gemstone, the meditative rhythm of silk knotting, and the joy of bringing raw earth into refined radiance. We pour our hearts into every creation, ensuring your jewelry isn't just worn, but felt. Explore our latest hand-picked arrivals and feel the difference passion makes.